Digital Marketing Coordinator

The Role

The Digital Marketing Coordinator role requires hands-on work on the various operational processes and ongoing functional and technical improvements across all digital marketing platforms; enabling marketing users in implementing effective and engaging marketing campaigns.

• Work with Digital Marketing leaders to review the pipeline of platform updates and assist in the launch of platform features and functionality
• Field incoming requests and trouble-shoot issues reported from platform users and other corporate marketing teams and collaborate with the Corporate Digital team on the relevant course of action. Oversee assigned projects as they move through the pipeline to completion – helping to implement enhancements and fixes where applicable.
• Assist with drafting requirements for new feature development
• Ensure user governance with user adoption of best practices and training
• Assist with QA processes including new feature testing, campaign testing and defect reviews
• Develop and maintain training materials and conduct training for platform users
• Manage license access for platform users
• Assist with implementing privacy and compliance requirements
• Post social media content on the corporate social channels for enterprise wide campaigns
• Perform administrative tasks related to platform maintenance
• Serve as project manager as assigned for specific efforts; draft and clearly articulate project plans, roles, goals, and timelines
• Work in ways that reflect our values of client focus, teamwork, integrity, respect and excellence

The Requirement

• 2+ years digital marketing experience
• Hands-on experience with web CMS, marketing automation, event management and social media marketing platforms, preferrably Sitecore, Marketo, Cvent and Hootsuite. Experience with Google webmaster tools, site governance tools a plus.
• Basic understanding of product development and operations
• Interested in the developments in digital marketing and willingness to innovate
• Consultative and collaborative style in partnering with colleagues and internal clients
• Self-motivated, able to work with minimal supervision but operate as part of a healthy, high performing team
• Detail-oriented, action-oriented and results-focused
• Solid time management and prioritization skills
• Outstanding written and verbal skills
• Ability to work EMEA business hours
• Bachelor’s degree required

WTW is an equal opportunity employer