Analyst, Streaming
Warner Bros. Discovery
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
The Job
CNN is seeking a Conversion Analyst to join our Growth Analytics team. This role will focus on delivering actionable insights that drive user conversion across CNN’s core growth initiatives. They will partner closely with Product, Marketing and Strategy teams in support of their efforts to deepen users’ relationship with CNN’s direct-to-consumer digital products. The ideal candidate combines strong technical skills with a strategic mindset, is strong at managing priorities, and thrives in a fast-paced, data-driven environment.
The Daily
The Analyst, Conversion will:
Support and conduct analyses of growth initiatives across CNN’s digital platforms to identify trends and opportunities for optimizing conversion.
Collaborate with cross-functional teams to develop and evaluate hypotheses, contributing to data-driven decision-making.
Build and maintain reports and dashboards that track key conversion metrics and key performance indicators.
Conduct exploratory analyses to uncover friction points in the user experience and support recommendations for improvement.
Present findings in clear, concise formats to stakeholders, with guidance from senior analysts and managers.
Collaborate with data engineering and platform teams to ensure data accuracy and scalability of analytics solutions.
The Essentials
1+ years of experience in analytics, preferably in growth or digital media.
Working knowledge of SQL for querying and analyzing large datasets.
Experience with data visualization and dashboarding tools such as Tableau and Looker
Familiarity basic growth- and product-analytics concepts such as attribution, funnels, LTV, and cohort analysis.
Strong attention to detail, a proactive approach to problem-solving and a keen eye for data quality.
Curiosity about digital product performance and user behavior, with a strong interest in understanding what drives direct-to-consumer growth and conversion.
Key Contributors to Success
Logical mindset capable of making appropriate trade-offs between speed and analytical depth without sacrificing quality
Strong interpersonal skills with the ability to influence and collaborate across teams.
Ability to deliver on multiple projects and meet tight deadlines.
Comfortable communicating with diverse audiences and translating data into strategic recommendations.
A self-starter passionate about using data to drive decisions.
Nice-to-Haves
Exposure to digital subscription businesses or media industry.
Experience with statistical programming languages (Python, R).
Basic familiarity with A/B testing methodologies and experimental design.
Understanding of basic statistical concepts such as correlation, probability distributions, statistical significance, hypothesis testing
Degree in a quantitative field (Math, Statistics, Economics, Computer Science, etc.).
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $66,560.00 - $123,611.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.