Director, Programming
Warner Bros. Discovery
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.
To see what it’s like to work at CNN, follow @WBDLife on Instagram and X!
Your New Role…
We are CNN. The world's most essential and engaging source of digital news. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.
We’re seeking a Director of Digital Programming to lead the editorial team responsible for curating and optimizing the content experience across our core digital surfaces — web, mobile web, and mobile apps — for a 24/7 global news organization.
This role is at the intersection of journalism, audience behaviour, and product innovation. The ideal candidate brings sharp editorial judgment, strong people leadership, and a strategic mindset grounded in data. You ensure our digital front doors consistently reflect the urgency, depth, and breadth of our journalism — and that they serve the evolving needs of our audiences around the clock.
Must be willing to work overnights, evenings, weekends and/or holidays as this role supports a 24/7 business
Your Role Accountabilities…
Lead a team of editors curating and programming the organization’s home and front- door digital experiences (web, mobile web, and app)
Exercise strong editorial judgment in real-time, particularly during high-pressure breaking news
Frame stories with clarity and impact, including writing or approving high-quality headlines, teases, and promotional language
Make sophisticated editorial decisions around content hierarchy, timing, and rotation across multiple formats (text, video, visuals)
Monitoring real-time analytics to guide programming decisions and adjust content placement dynamically, and Identifying patterns in audience behaviour across platforms and use insights to inform both daily and long-term programming strategy
Guide programming strategy across formats — including live video, text, audio, and visuals — ensuring each is optimized for its platform
Spot key live opportunities and coordinate with digital video producers to bring time-sensitive content to audiences
Represent programming priorities in editorial and cross-functional leadership meetings
Serve as the primary liaison between the programming team and executive stakeholders, ensuring alignment on goals and editorial positioning
Collaborate closely with peers in News, Product, Audience Development, and Design to deliver a cohesive, audience-first experience
Support testing and experimentation efforts on surfaces by providing editorial input and aligning tests with audience goals
Qualifications & Experience…
Proven experience in digital journalism, audience programming, or editorial operations within a fast-paced news or media environment
Experience managing teams in a 24/7 publishing operation, ideally with global coordination
Demonstrated ability to balance real-time editorial instincts with long-term strategic thinking
Deep understanding of audience engagement, digital consumption behaviours, and cross-platform storytelling (text, video, audio)
Strong analytical skills — comfortable interpreting audience data and using it to drive decisions
Excellent communication skills and comfort working with executive stakeholders and cross-functional leaders
Experience working with product and design teams to enhance digital storytelling or homepage surfaces
Demonstrated commitment to journalistic standards and editorial independence
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.