APTPUO - Fall 2026 - APA 3146 - Sport and Recreation Marketing

University of Ottawa
University of Ottawa

Marketing & Communications

Ottawa, ON, Canada · Kanata, Ottawa, ON, Canada

Posted on Jul 15, 2026

Posting Reason:

New Position

Location:

Montpetit Hall

Academic Period:

2026 Fall Semester

Faculty:

Faculté des sciences de la santé / Faculty of Health Sciences

Academic Unit:

École des sciences de l’activité physique \\ School of Human Kinetics

Course Title:

Sport and Recreation Marketing

Course Code:

APA 3146

Section:

Course Description:

This course will examine the application of basic principles of marketing the sport and recreation industries. It will entail both comparison and contrast of mainstream marketing practices of sport and recreation. Emphasis is on critical analysis of marketing theories as it applies specifically to the sport and recreation industries. Topics will include: the unique nature of sport and recreation marketing, consumers and their behaviours, product planning, distribution, pricing and promotion; strategic planning, and sponsorships.

Posting limited to:

Professeur à temps-partiel régulier / Regular Part-Time Professor

Date Posted (YYYY/MM/DD):

2026/07/15

Applications must be received BEFORE (YYYY/MM/DD):

2026/08/14

Expected Enrolment:

60

Approval date:

2026/07/15

Number of credits:

3

Work Hours:

39

Hourly Rate:

Enseignement / Teaching: $239.47 (2024-2025)

The academic year starts on September 1 and ends on August 31.

These rates do not included vacation pay nor statutory pay.

These rates will be applied until a new collective agreement is ratified. Retro will be paid after the ratification.

Course type:

C

Posting type:

Irrégulier / Irregular

Language of instruction:

Anglais | English

Competence in second language:

Passive

Course Schedule:

- - - MER/WED 7:00PM - 9:50PM

Requirements:

3 crédits / 3 credits


39 heures d'enseignement par trimestre / 39 hours of teaching per semester


Mode d'enseignement / Teaching mode : Hybrid (virtual and in-person, on campus)


Horaire / Schedule:


MER/WED 7:00:00PM / 9:50:00PM

Exigeances / Requirements:

  • Maîtrise (ou équivalent) en activité physique ou domaine connexe / Masters (or equivalent) in Human Kinetics or related field.

  • La préférence sera donnée aux candidats titulaires d'un doctorat en activité physique ou dans un domaine en rapport avec la formation / Preference will be given to candidates with a PhD in Human Kinetics or in a field related to the course.

  • Expérience en enseignement universitaire est un atout / Experience teaching in a university setting is an asset.

Un niveau d'éducation/d'expérience jugé équiv. Pourrait satisfaire aux exigences d'éducation et/ou d'expérience requises. / An acceptable level of education/experience could be viewed as being equiv. to the educational requirements and/or demonstrated experience. Si on vous invite à poursuivre les étapes du processus de sélection, veuillez nous aviser de tout besoin nécessitant des mesures d'adaptation. Les renseignements communiqués seront traités avec respect et confidentialité. / If you are invited to continue the selection process, please notify us of any adaptive measures you might require. Information you send us will be handled respectfully and in complete confidence. Les employé(e)s sont tenu(e)s par la loi provinciale de mener à bien des formations obligatoires. La liste des formations peut être modifiée par une loi provinciale. / Employees are required under provincial law to complete all mandatory legislated training. The list of training may be modified by provincial law.

Additional Information and/or Comments:

An acceptable level of education and/or experience could be viewed as being equivalent to the educational required and/or demonstrated experience. If you are invited to continue the selection process, please notify us of any adaptive measures you might require. Information you send us will be handled respectfully and in complete confidence. Employees are required under provincial law to successfully complete all mandatory legislated training. The list of training may be modified by provincial law.

The hiring process will be governed by the current APTPUO collective agreements; you can click here for the main unit, here for the OLBI unit, or here for the Toronto/Windsor unit to find out more.

The University of Ottawa embraces diversity and inclusion in the workplace. We are passionate about our people and committed to employment equity. We foster a culture of respect, teamwork and inclusion, where collaboration, innovation, and creativity fuel our quest for research and teaching excellence. While all qualified persons are invited to apply, we welcome applications from qualified Indigenous persons, racialized persons, persons with disabilities, women and LGBTQIA2S+ persons. The University is committed to creating and maintaining an accessible, barrier-free work environment. The University is also committed to working with applicants with disabilities requesting accommodation during the recruitment, assessment and selection processes. Applicants with disabilities may contact vra.affairesprofessorales@uottawa.ca to communicate the accommodation need. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Prior to May 1, 2022, the University required all students, faculty, staff, and visitors (including contractors) to be fully vaccinated against Covid-19 as defined in Policy 129 – Covid-19 Vaccination. This policy was suspended effective May 1, 2022 but may be reinstated at any point in the future depending on public health guidelines and the recommendations of experts.