Location:

Main Campus

Session:

2024 Trimestre d'automne | Fall Term

Faculty:

École de gestion Telfer / Telfer School of Management

Unit:

Telfer School of Management_PT

Course Title:

Digital Marketing Strategy

Course Code:

ADX6420

Section:

Course Description:

Digital marketing strategy. Digital branding. Digital marketing tools. Data analytics. Search Engine Optimization (SEO). Content Marketing. Social media marketing. Paid programmatic advertising. Email automation. Mobile marketing. Omni-channel marketing. Product marketing. Strategic business opportunities of digital marketing.

Posting limited to:

Professeur à temps-partiel régulier / Regular Part-Time Professor

Date Posted:

February 09, 2024

Closing Date:

March 11, 2024

Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above

Expected Enrolment:

35

Approval date:

February 09, 2024

Number of credits:

1.5

Work Hours:

19.5

Course type:

C

Posting type:

Régulier / Regular

Language of instruction:

Anglais | English

Competence in second language:

Passive

Course Schedule:

À déterminer | TBD - - - September 13, 27, October 11, November 9, 23, December 7

Requirements:

Must have an MBA or Master's degree (PhD preferred) in an area directly related to the course. Must have recent professional experience in the area of the course. As this is meant to be a hands-on course, applicants must have practical, demonstrated experience with social media, social media marketing tools, website design and optimization, and website analytical tools.

Teaching mode:

Please note that the teaching method will be delivered in the following, bimodal.
Teaching method might incur changes due to health measures or other reasons.

An acceptable level of education and/or experience could be viewed as being equivalent to the educational required and/or demonstrated experience. If you are invited to continue the selection process, please notify us of any adaptive measures you might require. Information you send us will be handled respectfully and in complete confidence. Employees are required under provincial law to successfully complete all mandatory legislated training. The list of training may be modified by provincial law.

The hiring process will be governed by the current APTPUO collective agreements; you can click here for the main unit, here for the OLBI unit, or here for the Toronto/Windsor unit to find out more.

The University of Ottawa embraces diversity and inclusion in the workplace. We are passionate about our people and committed to employment equity. We foster a culture of respect, teamwork and inclusion, where collaboration, innovation, and creativity fuel our quest for research and teaching excellence. While all qualified persons are invited to apply, we welcome applications from qualified Indigenous persons, racialized persons, persons with disabilities, women and LGBTQIA2S+ persons. The University is committed to creating and maintaining an accessible, barrier-free work environment. The University is also committed to working with applicants with disabilities requesting accommodation during the recruitment, assessment and selection processes. Applicants with disabilities may contact vra.affairesprofessorales@uottawa.ca to communicate the accommodation need. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Prior to May 1, 2022, the University required all students, faculty, staff, and visitors (including contractors) to be fully vaccinated against Covid-19 as defined in Policy 129 – Covid-19 Vaccination. This policy was suspended effective May 1, 2022 but may be reinstated at any point in the future depending on public health guidelines and the recommendations of experts.