Your tasks

As an Email Automation Specialist, you will be the driving force behind scalable, personalized email marketing. Using Marketo, you will optimize customer engagement and deliver data-driven, automated campaigns that support our global marketing goals. In close collaboration with Marketing Business Partners, you will define effective email strategies and act as a trusted advisor for marketing automation excellence.

End-to-end development and execution of email campaigns in Marketo

Build and optimize automated nurture programs, triggers, and customer journeys

Database management & segmentation strategies in Marketo

Email performance analysis and reporting with actionable recommendations

Ensure data privacy & compliance (GDPR, double opt-in, etc.)

Collaborate with stakeholders to translate business needs into campaign strategies

Work closely with the MarTech Team to improve Marketo templates and align on other technical enhancements

Your qualifications

University degree in Marketing, Communications, Business, or related field

4+ years hands-on experience in E-Mail Automation

Marketo certification is a plus

In-depth knowledge of email automation platforms - preferably Marketo

Strong understanding of marketing automation best practices

Solid knowledge of database management, lead lifecycle, and segmentation

Analytical mindset with experience in reporting & performance tracking

Strong project management & communication skills

Business fluent in English & German