Your tasks

Strategy: Support efforts to build the overall MarTech strategy, integrating and configuring platforms, processes, templates, and best practices for global implementation.

Tool implementation: Drive efforts to integrate, roll out and govern global MarTech tools (e.g. marketing automation platform, digital asset management platform, email tool) within the MarTech stack, aimed at supporting demand / lead generation and customer engagement.

Product evangelist: Serve as super-user and product evangelist for all MarTech, enabling product marketing, performance marketing and field marketing teams with program support, workflow set-up and trainings to drive adoption.

Database optimization and governance: Build effective database administration, segmentation and cleansing strategies to achieve data integrity and best practices in data privacy.

Business process management: Enhance and optimize the various business processes between relevant parties such as marketing and sales to ensure scalability of the processes in the MarTech implemented.

Your qualifications

Bachelor’s degree in marketing, data science, business, or related fields.

At least 5 years of hands-on experience in implementing marketing technologies and/or campaigns, ideally in a B2B environment.

Strong competency in project management approaches and principles with proven experience managing complex digital projects across multiple markets.

Experience with using MAP / DAM / Webinar / CRM / CMS systems