Vice President, Channel Sales - USA
Trend Micro
Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information across enterprises, governments, and consumers.
Fueled by decades of security expertise, global threat research, and continuous innovation, Trend harnesses AI to protect organizations and individuals across clouds, networks, devices, and endpoints.
The Trend Vision One™ enterprise cybersecurity platform accelerates proactive security outcomes by predicting and preventing threats across the entire digital estate and environments like AWS, Google, Microsoft, and NVIDIA.
Proactive security starts here. TrendMicro.com
About Trend Micro:
We don’t just compete, we change the game. Leading the way with industry-leading, proven performance in endpoint, cloud, network and email. Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, our cybersecurity platform protects 500,000+ organizations and 250+ million individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, our platform delivers central visibility for better, faster detection and response and a powerful range of advanced threat defense techniques optimized for environments, like AWS, Microsoft, and Google. Experience the future of Proactive Security now – predict, prevent, detect, and respond to threats faster with the only enterprise cybersecurity platform designed for complete, proactive security. Proactive Security Starts Here.
We are seeking an exceptional leader to drive our channel sales strategy and build on our tradition of innovation and partnership.
Location: Candidate must reside in the USA.
Position Summary:
Reporting to the US Chief Revenue Officer, the Vice President of Channel Sales, USA will work closely with Regional Sales Leadership, Product teams and other key stakeholders to execute strategies that drive revenue through multiple sales channels focusing on focusing on growing revenue through strategic partner relationships and optimizing partner performance.
The individual will be a strategic leader responsible for transforming, defining, executing, and scaling Trend Micro’s (enterprise) channel strategy across the United States to drive net new customer acquisition. This executive will be tasked with significantly growing revenue through our robust ecosystem of partners including resellers, Managed Security Service Providers (MSSPs), Service Providers, and Distributors. The ideal candidate will be a visionary leader with a proven track record of building and managing high-performing channel teams, driving revenue through partners and establishing deal sourcing models that deliver sales targets that align to revenue and margin goals.
Responsibilities:
Strategic Leadership: Develop and implement our next-generation US (enterprise) channel strategy that aligns with Trend Micro's overall business objectives and market vision by partnering with sales and business unit leaders.
Revenue Growth: Collaborate with regional leaders and sales teams to influence strategy, drive scalable growth and deliver quarterly and annual sales targets in the cybersecurity market. Set and achieve aggressive revenue targets by developing new strategic partnership opportunities while scaling existing channel opportunities with key partners.
Develop KPIs and Performance Metrics: Create and track KPIs to monitor team and partner performance, ensuring alignment with revenue and market share goals. Use data-driven insights to guide decision-making and improve sales outcomes.
Partner Ecosystem Management:
Develop new strategic partnership opportunities while scaling existing channel opportunities.
Cultivate and deepen relationships with existing top-tier, strategic partners aligning to Trend’s long-term vision by building loyalty and expanding our market reach.
Serve as a senior point of contact and an executive sponsor.
Work cross functionally with internal stakeholders and external partners and customers to gain support for transformational program initiatives and to develop solutions that address the needs of channel partners and customers to improve selling opportunities.
Team Leadership:
Build, lead, mentor, and scale a high-performing channel sales team, including recruiting, training, and leading a dedicated channel sales team focused on achieving regional objectives.
Foster a culture of excellence, collaboration, continuous improvement and high-impact, ensuring the team is hitting all metrics and quotas.
Cross-Functional Collaboration: Work closely with Trend Micro’s sales, marketing, product, and customer success teams to ensure a seamless "go-to-market" motion that supports both indirect and direct sales channels.
Operational Excellence:
Drive operational efficiency by overseeing deal registration processes, sales forecasting, and channel program management.
Utilize data and analytics to provide actionable insights on partner performance and market trends to senior leadership.
Market Presence:
Market Analysis and Strategy Adaptation: Stay informed of industry trends and competitor activities to adjust strategies, leveraging market intelligence to seize growth opportunities.
Represent Trend Micro as a thought leader at industry events, conferences, and with key partner executives.
Qualifications:
10+ years of progressive sales leadership experience in the technology industry, with a minimum of 5 years in channel management or a related senior-level role within cybersecurity.
Proven experience leading and scaling channel organizations in a complex, fast-paced environment. Well known personal brand in the channel partner community.
Strong experience in developing channel sales strategies that have referenceable impact on growth, ARR and revenue. A hands-on approach to enabling our partners and working deals.
Strong expertise in KPI development and using performance metrics to guide strategic and operational decisions.
Deep knowledge of sales methodologies (value selling and MEDDPICC) and history of transforming channel sales organizations into successful selling organizations that are disciplined and structured around selling processes.
Strong understanding of sales operations, including forecasting, pipeline management, and incentive structures.
Strong analytical and problem-solving skills, with a data-driven approach to performance improvement.
Exceptional communication, negotiation, and presentation skills, with the ability to influence and build relationships at all levels, from channel partners to C-suite executives. Passion to present and articulate value proposition across the sales organization and channel community.
Bachelor’s degree required; MBA or other advanced degree is a plus.
Ability to travel as needed.
DEI Commitment:
Not meeting every single requirement? At Trend Micro, we're committed to fostering a diverse, inclusive, and genuine workplace. If you're enthusiastic about this position but find that your experience and background don't perfectly match every qualification listed in the job posting, we still encourage you to apply. You could very well be the ideal candidate for this position or others within our organization.
What We Offer You:
You're important to us. What matters to you, matters to us too. Trend Micro provides benefit options for you and your family.
Comprehensive medical, dental and vision insurance
Life insurance
Short & Long Term Disability
Pre-partum, maternity, parental and medical leave
Mental Health Wellness Program
Adoption Assistance
Wellness Incentive
Pet Insurance
401(k) with company match
Paid Time Off
14 Annual Holidays
Tuition Assistance
Employee Resource Groups
We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.
Be Passionate. Be Innovative. Be a Trender.
This position does not offer sponsorship for work permit applications or renewals, either now or in the future. Candidates must be authorized to work in the U.S. without the need for employment-based visa sponsorship, both currently and moving forward. The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa).
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At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.