Work Location:

Toronto, Ontario, Canada

Hours:

37.5

Line of Business:

TD General

Pay Details:

$91,200 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

Team overview

The External Content Strategy Centre of Expertise (COE) supports the Corporate and Public Affairs (CAPA's) broader mission to inspire and connect our customers, communities and colleagues through communications, conversations and advocacy that enrich lives, drive business outcomes and enhance our brand. Specifically, the External Content Strategy COE is focused on differentiating TD's Canadian Business Segments in the market and elevating the brand to support business objectives. This team delivers compelling stories that resonate with Canadians through traditional earned, owned and paid content, with an emphasis on year-round integrated programs that connect key financial trends, advice and customer needs.

ROLE OVERVIEW, RESPONSIBILITIES, EXPERIENCE

We're looking for a strong and passionate communicator to join our team and help us bring the TD story to life through strategic and creative external communications initiatives in support of TD's Canadian Personal Bank by:

• Designing integrated media strategies (earned, owned and paid) and delivering compelling external communications initiatives for the Canadian Personal Bank, working collaboratively with partners including CAPA's relationship managers and TD's Content Studio as well as, Marketing, control partners in legal, privacy and compliance.

• Building campaigns with a focus on providing valuable advice and increasing financial confidence among priority customer segments; leveraging TD experts and compelling narratives to help drive brand leadership in earned and social media and across digital channels.

• Partnering with our external PR agency and TD Marketing colleagues to execute communication tactics that support and promote our brand positioning and deliver storytelling that resonates with customers, communities and colleagues and supports business objectives.

• Developing compelling and impactful paid programming and digital storytelling (including influencer partnerships) to amplify external messaging and earned media, leveraging social channels the TD Newsroom and other assets.

• Building and maintaining positive working relationships with key journalists.

• Monitoring trends in the financial and consumer landscapes and emerging conversations in traditional and on social media and proactively identifying new and innovative ways of providing advice tailored to Canadians evolving needs.

• Leverage and recommend new tracking tools and platforms to build and enhance reporting across traditional (earned, paid) and digital| social media channels.

SPECIFIC COMPETENCIES:

• Track-record of conceiving and delivering creative and compelling PR, marketing communications campaigns and digital storytelling that drive outcomes.

• Skilled communicator with strong media relations background and demonstrated experience developing customer-centric corporate positioning in media messaging.

• Ability to work effectively and efficiently in an integrated capacity alongside business leaders, marketing and social media teams, publishing and creative design teams, vendors as well as control functions (legal, compliance, privacy etc.).

• Exceptional writing and editing skills to create materials that make an impact, including digital content, speeches and presentations, news stories, media pitches and releases.

• Ability to develop and implement innovative and engaging communications plans to effectively drive business objectives.

• Experience building and managing multilingual and multicultural Public Relations campaigns

• Ability to work collaboratively in a fast-paced environment under tight deadlines; self-starter highly motivated to deliver results and ability to work independently.

OTHER REQUIREMENTS:

• 7 years+ communications experience in corporate or consulting environment

• Experience in financial services or large regulated/publicly-traded company an asset

• Excellent judgment in dealing with sensitive issues and providing counsel to senior executives

• Able to manage, budget, projects, results reporting, analysis and vendor relationships

• Experience leading digital and visual campaigns, especially storytelling through video

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):

Sans Objet