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ASIP Designer Presales Field Applications Engineer

Synopsys

Synopsys

IT, Design, Sales & Business Development
Shenzhen, Guangdong, China
Posted on Apr 15, 2025

Category Engineering Hire Type Employee Job ID 10554 Remote Eligible No Date Posted 14/04/2025

We Are:

At Synopsys, we drive the innovations that shape the way we live and connect. Our technology is central to the Era of Pervasive Intelligence, from self-driving cars to learning machines. We lead in chip design, verification, and IP integration, empowering the creation of high-performance silicon chips and software content. Join us to transform the future through continuous technological innovation.

You Are:

A dynamic and experienced presales Field Applications Engineer (FAE) with a strong background in FPGA/ASIC/SoC design and embedded processors. You have a passion for technology and innovation, and you thrive in customer-facing roles where you can leverage your technical expertise to drive business success. With a solid foundation in semiconductor or electronic system design, you excel at identifying and developing new opportunities, and you are adept at building and maintaining strong customer relationships. Your excellent communication and presentation skills enable you to effectively convey complex technical concepts to diverse audiences. You are a proactive problem solver who can work independently and collaboratively, and you are willing to travel within China and AsiaPac to meet with customers and attend industry events.

What You’ll Be Doing:

  • Deploy strategies to expand ASIP customer base and market presence in China and AsiaPac.
  • Identify, develop, and nurture new customer leads and new design opportunities.
  • Collaborate with Sales to identify and qualify new design opportunities, conduct initial discovery meetings, and capture customers' processor requirements, strategize and promote ASIP-based solutions addressing customer needs.
  • Collaborate with product and marketing teams to plan and drive ASIP awareness campaigns, conducting seminars and workshops to spread product knowledge across our customer base in China and AsiaPac.
  • Drive, develop, and maintain strong relationships with the ASIP customer base and their high-level management and key decision-makers.
  • Participate in main industry events and conferences to promote the ASIP product line and interact with potential customers to learn about their processor design applications and requirements.
  • Gather market intelligence on comparable products and solutions offered by the competition.

The Impact You Will Have:

  • Expand the ASIP customer base, driving growth and market presence in China and AsiaPac.
  • Identify and develop new design opportunities, contributing to Synopsys' revenue growth.
  • Enhance customer satisfaction by providing tailored ASIP solutions that meet their specific needs.
  • Strengthen relationships with key decision-makers, ensuring long-term customer loyalty.
  • Increase awareness and adoption of Synopsys' ASIP Designer product through effective marketing campaigns and events.
  • Provide valuable market insights to inform product development and competitive strategies.

What You’ll Need:

  • BS or MS in EE, CE, or related equivalent with 10+ years of work experience in the Semiconductor or Electronic System Design industry.
  • 6+ years of experience in customer-facing presales roles involving ASIC/SoC product development projects.
  • Proven skills and experience in discovering and developing presales opportunities.
  • Knowledge and experience in FPGA/ASIC/SoC design methodologies and EDA tool flow.
  • Good understanding of RISC and DSP processor architectures and the competitive landscape.
  • Knowledge and experience with embedded processor requirements for one or more market segments (mobile, storage, automotive, networking, artificial intelligence) is a plus.
  • Demonstrated ability to develop trusted relationships with customers and internal teams, listen to customer feedback, and follow up on actionable deliverables.
  • Ability to organize, conduct, and coordinate meetings involving multiple internal/external teams; summarize and communicate the key notes and the resulting action items.
  • Proven presentation skills and excellent verbal and written communication skills.
  • Willingness to travel (up to 20%) within China and AsiaPac.

Who You Are:

You possess strong interpersonal skills and can build and maintain relationships with ease. You are a strategic thinker with a proactive mindset, always looking for ways to drive business success. Your technical expertise is complemented by your ability to communicate complex concepts clearly and effectively. You are organized and detail-oriented, able to manage multiple projects and priorities simultaneously. You are a team player who thrives in collaborative environments, and you are driven by a passion for innovation and excellence.

The Team You’ll Be A Part Of:

You will be part of Synopsys' China and AsiaPac FAE team, a group of highly skilled professionals dedicated to supporting the ASIP Designer product line. This team works closely with regional Sales, product, and marketing teams to drive customer success and market growth. Together, you will collaborate on identifying new opportunities, developing tailored solutions, and promoting the ASIP Designer product through various channels and events.

At Synopsys, we want talented people of every background to feel valued and supported to do their best work. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, age, military veteran status, or disability.