Ready to Make an impact?

Reporting to the Manager of Digital Customer Engagement Strategy, the candidate will lead activities related to customer relation management, customer journey development, and communications personalization for the various Sobeys banners through various digital channels including email, SMS, apps, and media audiences.

Here’s where you’ll be focusing:

• Implement the digital customer engagement strategy through the evolution of Sobeys’s multi-channel programs and campaigns across the many Sobeys banners.
• Develop strategic customer engagement programs from design to deployment for all CRM and personalization initiatives.
• Define personalized customer experiences, journeys, and unique life cycles, according to different customer segments, to improve value to customers and to support business objectives.
• Follow budgets with respect to strategy development, creative design, performance, and deployment of customer engagement programs and campaigns, as well as participate in the development of annual budgets.
• Define targeting, follow results closely, streamline different tactics and strategies, and contribute to the analysis of strategies based on results, market conditions, and changing consumer requirements; all in collaboration with Consumer Insights and Analytics teams as well as external partners.
• Format and present the results of programs and campaigns to the organization (engagement, performance, business outcomes) in collaboration with the Analytics and Insights team.
• Build and maintain good relationships as well as work closely with different internal teams such as Store Operations, Merchandizing, and Customer Care to define and streamline business rules related to programs and campaigns.
• Remain informed about trends and best practices in order to propose innovative initiatives and identify improvement opportunities to programs, campaigns, and processes

What you have to offer:

• Bachelor’s degree in Marketing or related discipline.
• 5+ years of experience in customer relation management, design and execution of omni-channel engagement campaigns, campaign performance measurement, and digital marketing.
• Familiarity with complex predictive models, operational data structures, and campaign segmentation.
• Proficiency in first-class CRM tools such as Salesforce (an asset).
• Proactive, results-oriented, and able to measure investment returns from various initiatives plus react quickly by streamlining tactics and strategies.
• Demonstrates strong skills in analysis, decision-making and negotiation.
• Strong leadership skills, great autonomy and the ability to manage several complex files simultaneously.
• Able to work under pressure and demonstrates attention to detail and rigour in project planning and management.
• Demonstrates a collaborative spirit, as well as tact and diplomacy.
• Bilingual with superior written and oral communication skills in both French and English. The candidate will be expected to work with peers in other provinces in the expansion, development and implementation of tools and processes across Canada, as well as provide support to Sobeys employees across Canada