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Specialist Shopper Marketing



Marketing & Communications
Mississauga, ON, Canada
Posted on Saturday, November 18, 2023

Requisition ID:  179719 

Career Group:  Corporate Office Careers 

Job Category:  Strategic Marketing Partnerships 

Travel Requirements:  0 - 10%

Job Type:  Full-Time


Country: Canada (CA) 

Province: Ontario; Alberta; British Columbia; Manitoba; Nova Scotia  

City: Mississauga

Location: Tahoe Office, 0100 Stellarton Sobeys, Calgary Office, Vancouver Office, Victoria Office, Winnipeg Office 

Postal Code: L4W 0C7 


Our family of 134,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.  


A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1500 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family. 


All career opportunities will be open a minimum of 5 business days from the date of posting.

Ready to Make an impact?

Here’s where you’ll be focusing:

  • Support the implementation of the strategic approach and roadmap for Empire shopper marketing strategy integrating supplier partners into the sponsorship portfolio and deliver innovative partner programs that support loyalty initiatives & differentiate Empire from its competitors
  • Responsible for supporting program development with consideration to wholistic supplier marketing opportunities and increasing supplier revenue through program execution and adhering to organizational guardrails
  • Support 3rd party agency oversight related to in-store demo, in-store signage as well as oversight of supplier engagement (national & local) and investment across Empire marketing assets and sponsorship or brand programs
  • Responsible for leading approval process of creative executions, POS and marketing communication plans for supplier integrated programs as well as in-store demo programs  
  • Responsible for coordination of in-store demo program including management of process with category manager, all required documentation related to food-safety, insurance, permitting, legal etc. as well as cross-functional review and any required sign-offs from leadership.
  • Use insights, trends, and forecasts to review and analyze program performance for both supplier partner performance and customer experience, using insights-based approach to optimize overall campaign performance 
  • Responsible for financial administration and supporting Shopper Marketing budget related to all partners and communications channels such as agency fees, in-store signage, digital, media and loyalty promotions to optimize profitability.  Collaborate with the In-store Marketing, Customer Insights, Brand, Loyalty, Creative Studio and other brand teams to develop best-in-class marketing initiatives.

What you have to offer:

  • An Undergraduate Degree and minimum of 2 years of relevant experience or College Diploma and minimum 3-4 years relevant experience
  • Previous experience in Demo Program executions or comparable client service relationship management exposure in a similar discipline
  • Strategic thinker with the ability to sell ideas internally throughout the organization as well as externally with third parties
  • Proven track record of managing diverse projects and working teams to reach goals and timelines
  • Curious, creative, passion for food and solution oriented


We offer teammates competitive total compensation packages that will vary by role and location. Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by or monitored for accuracy by our organization. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.


While all responses are appreciated only those being considered for interviews will be acknowledged.

We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.