Candidates must be located in the Eastern Time Zone to enable effective collaboration with internal and external stakeholders.
Here at Siemens, we take pride in enabling sustainable progress through technology. We do this through empowering customers by combining the real and digital worlds. Improving how we live, work, and move today and for the next generation! We know that the only way a business thrives is if our people are thriving. That’s why we always put our people first. Our global, diverse team would be happy to support you and challenge you to grow in new ways. Who knows where our shared journey will take you?
Our Smart Buildings help to create efficient, safe, adaptable, and responsible environments. Our aim isn’t just about improving buildings; it’s about creating perfect places that improve people’s lives.
Transform the everyday with us!
As the Senior Product Marketing Manager (SPMM), you will own the end‑to‑end product marketing charter for a digital building platform that powers autonomous building operations. Convert advanced capabilities (IoT/OT data, AI/ML, analytics, APIs) into clear value propositions, commercial narratives, and field‑ready enablement that drive pipeline, win‑rate, ARR, adoption, and expansion.
Market & Strategy
Be the market expert for your product line. Own the ICP, segmentation, and market sizing. Run VoC and win/loss programs, and capture on‑the‑ground intel from customer meetings, partners, and tradeshows. Translate jobs‑to‑be‑done into clear GTM priorities the business can execute.
Positioning & Narrative
Build crisp, persona‑specific message maps for economic buyers, operations/facilities leaders, and IT/OT stakeholders. Tailor by industry segment and maturity, pressure‑test with the field, and brief/pitch industry analysts to validate and amplify the story.
Commercialization
Co‑drive pricing & packaging and keep release cycles commercially ready. Align release readiness checklists with product and revenue teams so sellers, partners, and customers know exactly what’s new and why it matters.
Revenue Enablement
Create sales plays, battlecards, ROI/TCO tools, and compelling demo storylines. Deliver live demos in customer calls and on stage at tradeshows, coach sellers and partners, and loop field feedback back into messaging and roadmap.
Competitive Intelligence
Maintain a live view of the market and competitive landscape: positioning, packaging, pricing, partnerships, and roadmap signals. Publish pragmatic attack/defend guidance and use analyst briefings/inquiries to inform strategy and sharpen differentiation.
AI & Analytics Fluency
Track AI and advanced analytics trends that matter in our space and turn them into credible use cases and proof points (benchmarks, before/after outcomes). Equip the field with simple talk tracks and demo moments that show the value without the jargon.
You will make an impact with these qualifications:
Basic Qualifications:
- Senior PMM level: 8–12 years in B2B software product marketing, with 2–3 years operating at Senior PMM scope. Bachelor’s degree in Engineering, Business, IT, or related field.
- Commercial impact: Demonstrated lift in pipeline, win‑rate, ARR/retention, adoption/expansion with examples tied to launches, sales plays, or pricing/packaging changes.
- Domain & Technology Familiarity (Strong Bonus): Be familiar with building automation systems (BMS/BAS), HVAC controls, and common field instrumentation, and understand how these environments connect to cloud‑based SaaS platforms through APIs and basic data integration. Just as important, grasp the business implications (security and interoperability expectations, time‑to‑value, and measurable outcomes) so you can turn them into clear value stories, demos, and sales plays.
Preferred Qualifications:
Core Competencies
- Strategic thinking with strong execution capability
- Excellent stakeholder management across global and regional levels
- Strong cross-collaboration skills across Sales, Product Management, Marketing, Training. Digital Services, and Leadership
- Customer-centric mindset with strong relationship management skills
- Deep understanding of business models, software monetization, and digital revenue streams
- High adaptability in fast-changing, ambiguous environments
- Ability to perform under dynamic market conditions and evolving priorities
- Strong communication and influencing skills
- Entrepreneurial mindset with ecosystem-thinking capability
- Comfortable operating in high-challenge, high-growth environments
- Resilient and solution-oriented
Ready to create your own journey? Join us today.
About Siemens:
We are a global technology company focused on industry, infrastructure, transport, and healthcare. From more resource-efficient factories, resilient supply chains, and smarter buildings and grids, to sustainable transportation as well as advanced healthcare, we create technology with purpose adding real value for customers.
Our Commitment to Equity and Inclusion in our Diverse Global Workforce
We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the everyday with us.
