Referred applicants must not apply directly to this role. All referred applicants must use their unique referral link generated when they are referred by an existing colleague.

Location:

243 Consumers Road, Toronto, Ontario, M2J 4W8

At Shoppers Drug Mart, we’re innovating health and wellness in Canada. From prescriptions to walk-in clinics, and a beloved loyalty program, we’re caring and supporting our customers in new ways every day.
With more than 1,300 locally owned and operated stores from coast to coast, the Shoppers Drug Mart network is more than a great place to shop, it’s a great place to work. We’re committed to building our talented team who champion collaboration, kindness and inclusivity. Join our team, and help recognize a healthy future for your career and for all Canadians.

Why this role is important?

The Senior Marketing Manager is responsible for delivering the strategic direction and execution of the Wellwise Marketing plan. In this role, they will be the subject matter expert for all things in-store as well as digital to ensure that all digital properties are optimized and operating to drive strong results and a valuable experience for our customers.

What you'll do:

Develop and execute the overall Marketing strategy

• Drive awareness sales and traffic to our e-commerce site, and store locations, aligned with overall Wellwise priorities

• Lead Marketing campaigns to support our Brand, store locations and e-commerce and B2B (including vendor partnerships)

• Assist with marketing support on internal community led events

Develop and execute social media plans

• Drive growth of our Facebook community and engagement, while looking for new opportunities to grow the brand’s social footprint

• Manage and optimize SEM/SEO tactics and campaigns according to marketplace trends, media buy and overall business requirements

• Create content strategy to support all initiatives (email, websites, social, in-store, community partnerships, etc.)

Vendor Partnerships

• Manage & on-board external agency partners meeting with them weekly to ensure timelines of all deliverables are being met

• Collaborate and Lead internal agency partners meeting with them weekly to deliver on executional timelines

Planning & Budgeting

• Collaborate with SLT on Multi-Year Marketing Plans to reflect current business needs, opportunities and brand/digital marketing specific requirements

• Manage, maintain and report on the overall marketing budget (SDM Marketing, Digital Marketing, Mass Promo & Flyer), submit and monitor purchase orders and other various tasks pertaining to budget management

People Management & Development

• Hire, training and develop people to assist in the daily operation of all Marketing functions

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What you bring:

• Bachelor Degree (Business, Marketing, Statistics, Engineering, Economics or similar)

• 5-7 years of experience in media planning and execution including 3-4 years of experience developing a team of digital media practitioners

• Strong people management skills with proven leadership skills in handling cross-functional efforts without direct reports

• Exceptional knowledge of digital media ecosystem including ad tech and data providers. In platform experience is a plus

• Collaborative and positive attitude with passion for questioning assumptions and answering questions with data to unlock value for the enterprise

• Self-directed, proactive and able to define and implemented projects independently

• Excellent time management skills, with the ability to prioritize and work under shifting deadlines in a fast-paced environment

• Ability to communicate technical information to non-technical people

• Strong executive level communications skills. Ability to present findings to senior management and display a comfort level responding to questions

Why work at Shoppers Drug Mart?

Acting as consultants, supporting internal customers and the Associate-Owners, you will get experience unique to the retail industry while working for an award-winning national brand. Benefit from a purchase discount program, competitive pay and online learning through Academy.

Take ownership of your work and find more ways to care about your work, co-workers, customers and community.

How You’ll Succeed:

At Shoppers Drug Mart Inc., we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.

Employment Type:

Full time

Type of Role:

Temporary with Benefits (Fixed Term)

Shoppers Drug Mart Inc. recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.