Requisition ID: 237953

Tangerine is Canada’s leading direct bank. We offer flexible and accessible banking options, innovative products, and award-winning Client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities, and that includes our own internal community. It’s important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture.

As Canada’s leading digital bank, Tangerine technology is at the heart of everything we do. We have redefined what digital banking is, and we continue to evolve to tackle any opportunity and face every challenge through progressive technology and the power of collaboration.

Do you like new challenges? Are you ready to reach new heights in your career and become part of an established disruptor? If so, come join us and help redefine the Canadian banking landscape!

What you will be doing:

Tangerine is on a mission to redefine how Canadians experience digital banking—and content is at the heart of that transformation. The Senior Manager, Content Strategy will lead the charge in elevating Tangerine’s content strategy, voice, and storytelling across channels. This is a high-impact role for a visionary content leader who blends creativity with data, thrives in a fast-moving environment, and is passionate about creating content that connects, converts, and inspires.

Is this role right for you? In this role, you will:

• Lead the development and execution of Tangerine’s content strategy across web, email, social, and emerging platforms
• Evolve content KPIs to ensure strong alignment to business growth goals; leverage analytics to measure content performance, uncover insights, and continuously improve new & existing client engagement across targeted segments
• Champion a bold, consistent brand voice that resonates with customers and differentiates Tangerine in the market
• Collaborate with SEO, UX, product, and marketing teams to ensure content is optimized for performance and aligned with strategic business priorities
• Drive innovation in content formats and storytelling, including video, interactive, and AI-supported content
• Ensure content is discoverable in traditional search and emerging platforms, including AEO/GEO for visibility in LLMs
• Manage and mentor a mix of internal and external content creators, writers and editors; foster a culture of creativity, excellence, and agility
• Stay ahead of content trends, technologies, and consumer behaviors to keep Tangerine at the forefront of digital engagement
• Partner with internal stakeholders to support campaigns, product launches, and customer education initiatives
• Ensure content meets compliance, accessibility, and brand standards Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.
• Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Tangerine’s Values, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
• Builds a high performance environment and implements a people strategy that attracts, retains, develops and motivates their team by fostering an inclusive work environment and using a coaching mindset and behaviours; communicating vison/values/business strategy; and, managing succession and development planning for the team.

Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:

• 5–7 years of experience in content strategy, digital marketing, or editorial leadership
• Proven track record of leading successful content initiatives across multiple channels; newsletter experience and/or personalized trigger communications a plus
• Experience managing teams and working cross-functionally
• Familiarity with AI tools and technologies used in content creation and optimization
• Bachelor’s degree in Marketing, Communications, Journalism, or related field
• French language an asset
• Exceptional storytelling and editorial skills with a strong understanding of digital content strategy
• Strong analytical mindset; ability to interpret performance data and translate into actionable insights to drive growth
• Experience with SEO, GEO/AEO, and content optimization for AI-powered platforms
• Ability to thrive in a fast-paced, agile environment with shifting priorities
• Strong written and verbal communication skills with attention to detail
• Strong interpersonal skills and proven ability to establish effective working relationships with cross-functional teams and stakeholders at all levels

What's in it for you?

• Work in a mission-driven culture that prioritizes empowerment, diversity, and continuous learning.
• Join a modern banking environment where design plays a central role in shaping client value.
• Be part of a high-visibility team that is reimagining the future of personal finance in Canada.
• You will get our help to save for your future and to invest in your total wellbeing through our Tangerine benefits*.
• You belong here, we are equal and un-complicated. Bring your true self to work, dress codes don’t apply here.
• You will enjoy workspace flexibility and all the excitement that comes from working at the official Bank of the Toronto Raptors.

*Tangerine employees participate in Scotiabank’s pension & benefits programs (available to permanent employees)

Location(s): Canada : Ontario : Toronto

At Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.