Working in conjunction with the Director of Product Management, development team, product marketing and other stakeholders, the Senior Product Manager is responsible for creating and maintaining the vision, strategy, roadmap, business goals and marketing activities for their product portfolio.

Who you report to: Director, Product Management

What we offer:

Ross offers competitive salaries, comprehensive health plans, and several perks to help you perform at your best. Some of these perks include flexible hours, generous paid time off, fitness/wellness allowance, an employee share ownership program, development support, and a ton of fun social activities and events! Best of all, you will be part of the Ross Video family, and we've got an energizing environment here.

What the job is all about:

Research market problems and competitive landscape

• Gather and integrate product ideas from customers, Sales, market research, and engineering into compelling and prioritized product capabilities.
• Identify new vertical opportunities as they emerge or are directed.
• Maintain a knowledgebase of Win/Loss product usage data gathered from Sales and directly from customers. Use this data to guide new product line requirements.
• Establish and foster a community of internal and external expert users using social media engagement - LinkedIn, Online Forums, blogs, etc.
• Define, monitor, and maintain product pricing, margins, and various business models (SaaS, volume discounted, partner, channel, OEM) and review regularly to adjust to market forces (competitors, and feedback from Sales).
• Maintain relationships with key customers to ensure successful ongoing use of the products and gather feedback and input for roadmap
• Ensure a positive end-to-end customer experience

Create and share roadmap vision and strategy

• Develop strategic multi-year product line roadmaps
• Define product positioning and messaging, maintaining updates over time to address new product capabilities, changes in industry trends, and entry into new markets. Maintain alignment of positioning and messaging with User Personas and GEOs serviced.
• Provide appropriately scoped requirements for new and existing products, and services, ensuring adequate detail to determine that the product responds to market requirements. These requirements will describe the capabilities to be implemented, indicating whether these are customer requests, competitive matching or solutions to industry problems that are enabled via new or existing technologies.
• Collaborate with Product Owner to plan product lifecycle events (product launch, releases, end of life, etc.)
• In collaboration with the Product Owner, communicate desired capabilities to the development team.
• Work with the Pricing Systems team to ensure Salesforce is maintained with recent product information
• In conjunction with the PTL, identify Ross Video distinctive intellectual property with continual consideration toward patent portfolio growth.

Collaborate with Product Marketing on:

• Promotional literature (brochures, cut sheets, etc.)
• Ads, Catalog, Website content, Product packaging
• Creation and supervision of show reels & training videos
• Success stories, Press releases, White papers
• Demo/tradeshow kit supervision
• Planning for key trade shows (IBC, NAB)
• Marketing announcements
• Launch and product update announcements
• Preparation of sales and dealer information packages

Sales Support including:

• Participate in key customer demonstrations and proofs-of-concept
• Work with the sales team to design and document customer workflows in the pre-sales process, as required.
• Assist sales team with responses to tender documents, sales strategy and technical questions for key opportunities
• Keep sales team up to date with new product status
• Review and make adjustment to sales quotes when needed

Who you are:

• A post-secondary degree in a related field (Engineering, Marketing)
• Excellent understanding of a live media production environment
• Experience selling & marketing broadcast equipment
• Broadcast systems engineering experience (preferred)
• Familiarity with software development processes
• Experience with Editorial, Asset Management, Ingest and Playout products in a live production environment
• Minimum 5 years of experience in a Product Management role or equivalent