Discover Technata Job board

Find your next tech job in Kanata North, Canada’s largest technology park. Then explore endless international opportunities and dream about where your career will take you. With the Country’s largest density of technology companies ranging from promising startups to leading global giants, Kanata North is the place to be if you are serious about a career in tech.

UWB Product Marketing

Renesas Electronics Corporation

Renesas Electronics Corporation

Marketing & Communications, Product
Tokyo, Japan
Posted on Monday, June 10, 2024
Job Description

You will play a central role in the product marketing team to expand sales of UWB SoC products for Asian customers including Japan and Korea, which are key components of digital key systems for which demand is rapidly growing now.

  • Collect the following information via direct communicating with Tier-1 and OEM for automotive applications and industrial/consumer customers in Asia
  • Customer system requirements (technical requirements, KBF, quality requirements, BOM cost, requirements of improvement for their pain points, etc.)
  • Customer project milestone schedule and sockets
  • Customer target price
  • Competitor status (product release, customer evaluation status, sourcing status, price and supply conditions, etc.)
  • Propose digital key system solutions and promote relevant devices
  • Feedback and proposals on dedicated product roadmap and specifications
  • Comprehend and analyze entire market view (TAM/SAM/SOM, market trends, competitor activities, etc.)
  • Consolidate action plan and strategy to the dedicated customers
  • Immediate response as local service on technical and commercial demand against major domestic customers
  • Respond to quote for RFI and RFQ from customers and promote DIN
  • Customer support for evaluation of our devices in collaboration with sales, FAE and AE
  • Provide customer requests (requirment specifications, schedules, COGS against target price) via product definition marketing members to the product development team and participate in change management process either initiator or reviewer


Minimum Qualifications:

  • Experiences and degree requirements (any of the following)
  • MS in Electrical Engineering & 5+ years of Industry experience
  • BS in Electrical Engineering & 7+ years of Industry experience
  • MS in Marketing or MBA & 5+ years of Industry experience
  • BS in Marketing or Business & 7+ years of Industry experience
  • 10+ years of marketing or strategy planning experience in semiconductor Industry for RF components
  • Knowledge and experience in product marketing and customer promotional activities for (automotive) digital key applications
  • Understanding of the product (RF, UWB, BLE, NFC, etc.) requirements and (automotive) digital key systems
  • 5+ years experience of (Tier-1 or OEM) customer direct communication such as presentation or Q&A
  • Ability to comprehend requirement specifications of mixed signal products including RF devices
  • Basic understanding of entire development flow of semiconductor components
  • Comprehension of financial calculations such as P/L and ROI, and COGS structure of semiconductor product
  • Strong problem solving skills and ability to own issues and drive resolution.
  • Excellent communication skills

Additional Information

ルネサスは「人々の暮らしを楽(ラク)にする」技術で持続可能な将来を築いていく日本を代表する半導体企業です。自動運転やIoTなど多様な分野において、先進的な製品やソリューションを提供しています。当社の製品は、世界中の主要な電子機器メーカーに採用され、日々の暮らしに欠かせない身の回りのあらゆる電子機器に使用されています。 当社では世界25カ国の製造・開発・販売拠点において20,000人以上の従業員が働いています。グローバルチームとして、すべての従業員が、行動指針である「Renesas Culture」をもとに、互いに学習、協力、成長、目標に向けて前進しながら、日々さまざまな課題解決に取り組んでいます。 当社を取り巻く環境は近年の活発な大型M&Aを含めて、他に類を見ないほどダイナミックに動いています。今後もインフラやデータエコノミー関連の急成長市場でのシェア拡大や、産業/IoTや自動車分野でのプレゼンス強化を図ります。変化の激しい中、グローバルチームの一員として、私たちと一緒に持続可能な将来を築いていただける方をお待ちしています。