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Channel Marketing Specialist

Renesas Electronics Corporation

Renesas Electronics Corporation

Marketing & Communications, Sales & Business Development
El Paso, TX, USA · Plano, TX, USA · Texas, USA · United States
Posted on Sunday, June 9, 2024
Company Description

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

Job Description

The Channel Marketing Specialist, New Product Introduction (NPI) Campaigns will play an instrumental part in launching new Renesas products to the mass market, frequently working with internal stakeholders and external distribution partners to execute joint marketing activities and new product introductions. This role enables individuals to develop critical marketing and business skills—including digital marketing and program management.

What sets this role apart from other entry-level marketing positions is the opportunity to gain additional exposure to supply chain management and sales operations. As a global company, Renesas is also a great place to gain international and cross-cultural exposure.

The ideal candidate for this role has a keen interest in B2B product marketing within a global organization. They are process-oriented, organized, and professional while being able to adapt to change and problem-solve quite quickly.

Roles & Responsibilities

  • Work with channel distributor partners on co-op marketing activities.
  • Coordinate with cross-functional internal teams on new product introductions.
  • Prepare planning documents and reports.
  • Write copy for ads and other digital marketing content.
  • Help maintain shared file drive.


  • BS or BA in marketing, communications preferred.
  • Prior internship experience preferred, but not required.
  • Successful time management, organizational and problem-solving skills.
  • Excellent communication skills, both written and verbal, with ability to communicate effectively and professionally in a business setting.
  • Self-motivator who enjoys working in a fast-paced environment.
  • Ability to collaborate and operate within a team.
  • Ability to complete projects, tasks, and deliverables on time.
  • Proficiency in using Microsoft Office applications such as Word, PowerPoint, Excel and SharePoint (or similar applications).

Additional Information

The expected annual pay range for this position is $67,000 - $100,500. This position is also eligible for bonus pay. Please note that final offer amount will be dependent on geographic location, applicable experience, and skillset of the candidate.

Renesas offers a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, and pet insurance. In addition to elective benefit options, benefited employees receive company-paid life insurance and AD&D, LTD, short term medical benefits as well as paid sick time, paid holidays, and accrued paid vacation. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.

Renesas Electronics Corporation empowers a safer, smarter and more sustainable future where technology helps make our lives easier. The leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at

Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.