Senior Trade Marketing Manager
Reckitt
Marketing & Communications
Sha Tin District, Hong Kong
Posted on Nov 15, 2025
We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Sales
Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.
About the role
Elevate your career with Reckitt by stepping into the role of Channel Manager. This pivotal position calls for a forward-thinking individual ready to shape and invigorate how our portfolio of revered brands comes alive across sales channels. You will be the architect of our channel strategy, inspiring a dedicated team focused on driving growth. Seamlessly blending relationship management with strategic innovation, this role empowers you to have a tangible impact on our journey towards a cleaner, healthier world. Take this chance to nurture your career in a space where your influence will flourish.
Your responsibilities
- Contributes to category marketing plans, with customer & category analysis and promotional strategy. Develop Category Trade Marketing Strategy and align operation plan with MKT and Sales team.
- Monitor Trade KPIs and follow up with field execution. Involve in internal Integrated Business Process, sharing insights to support Sales Director, HoTM and Channel Head in Forecasting and Business performance review.
- Develops channels/customer 4P strategy and tactics in line with respective head of key accounts. Involve in JBP and key presentation to customers.
- Manages the trade marketing budget. Plans and monitors Trade Spent
- Develops and implements promotional strategy and plan (in line with brand priorities and media plans) across customers: promotions, visibility, and activation activities.
- Key contact for the brand marketing team with regards to all promotional and customer activity.
- Lead key projects relating to Revenue Management, Trade Spent monitoring improvements…supporting Total Portfolio in coordination with other TMMs, local/global stakeholders.
The experience we're looking for
- Educated to minimum bachelors degree level ideally in a business related subject - from a recognised UniversityMinimum 7 years FMCG experience in Sales/ Trade Marketing/ Marketing and Key Account Management
- Prior trade marketing experience with a blue chip fast moving consumer goods company of at least four years, and preferably additional functional experience in either : Sales/Key Account function working with key international retailers, or brand marketing.
- Results oriented, entrepreneurial, and self-motivating.
- Tenacious and resilient, driven to achieve even when faced with obstacles.
- Leadership and interpersonal skills capable of building strong working relationships and influencing and customers and internal teams.
- Strong commercial understanding of business issues/opportunities.
- Strong communication skills, both written and oral (in English)
The skills for success
Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product plannnig, Business accumen; financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence, Key Account Management, Account Management, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Pharmaceutical Sales, Trade Marketing, Digital activation to HCPs, Leadership skills.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.