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Trade Marketing Manager Modern Trade, Egypt

Reckitt

Marketing & Communications

Cairo, Cairo Governorate, Egypt

Posted on Sep 15, 2025

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We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Sales

Our Trade Marketing teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

Elevate your career with Reckitt by stepping into the role of Trade Marketing Manager Modern Trade, . This pivotal position calls for a forward-thinking individual ready to Managing Modern Trade Channel KPIs, Grids, visibility, in-store activations and budget, shape and invigorate how our portfolio of revered brands comes alive across sales channels. You will be the architect of our channel strategy, inspiring a dedicated team focused on driving growth. Seamlessly blending relationship management with strategic innovation, this role empowers you to have a tangible impact on our journey towards a cleaner, healthier world. Take this chance to nurture your career in a space where your influence will flourish.

Your responsibilities

- Demonstrated leadership in steering a team of channel and account managers.
- Proven ability to develop strong partnerships across various sales channels.
- Proficiency in collaborating across functions such as marketing and finance to execute strategic plans.
- Solid background in customer and channel strategy, alongside sales negotiation skills.
- Astute business and financial accumen with experience in managing profit and loss.
- Track record of implementing sales strategies and optimising eCommerce platforms.
- Expertise in trade marketing and digital engagement with healthcare professionals.

- MT TD and Promo grids

- Managing stocks on ground vs forecasted IMS numbers
- Managing Sales/MD Team KPIs in terms of coverage, frequency and call rate
- Distribution targets and strike rates for MT by brand
- MSL by store classification
- Tracking MT visibility elements (displays, shelves, MSL achievement) – Audit Merchandising
- POSM, brands and in-store activations
- Manging Trade Marketing budgets by Channel, spend vs plan and budget reconciliations.

- High Analytical skills and taking required actions.
- Skilful communication and teamwork
- Agility and delivering in challenging situations
- Able to influence across all levels of the organization
- Launch NPD/EPD with strategies to ease it for the sales team to achieve the sales target

The experience we're looking for

- Professional Marketing / Sales Degree /Diploma.

- 7-10 years of experience in Trade Marketing in FMCG
- 3-5 years of experience in Morden trade Marketing Dept.

-High Analytical skills

-Demonstrated leadership in steering a team of channel and account managers.
- Proven ability to develop strong partnerships across various sales channels.
- Proficiency in collaborating across functions such as marketing and finance to execute strategic plans.
- Solid background in customer and channel strategy, alongside sales negotiation skills.
- Astute business and financial accumen with experience in managing profit and loss.
- Track record of Launch NPD/EPD with strategies to ease it for the sales team to achieve the sales target.
- Agility and delivering in challenging situations
- Able to influence across all levels of the organization

-Strong attention to detail with an expansive global mindset

-Robust commercial thinking, able to influence decisions with meaningful data and insights.

-A results-driven approach with a track record of using analytical skills to improve business processes.

-The business language in Reckitt Benckiser is English, therefore fluency in this language is essential. Fluency in other languages(s) is advantageous

The skills for success

Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product plannnig, Business accumen; financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence, Key Account Management, Account Management, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Pharmaceutical Sales, Trade Marketing, Digital activation to HCPs, Leadership skills.

Competencies

Business Excellence

Change Agility

Cultural Fit (overall)

Functional Competencies (Overall)

Key Growth Opportunities

Leadership Behaviour - Care

People Agility

Results Agility

Sales Excellence

Mental Agility

Leadership Competencies (Overall)

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.