I&A Manager (all genders) - temp 12 months
Reckitt
Heidelberg, Germany
Posted on Jul 12, 2025
We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing Excellence
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
About the role
Step into the world of Reckitt as a Insights & Analytics Manager and become a pioneer in shaping the future of consumer health and hygiene on a global scale. This is not just another job; it's an opportunity to enrich your career and influence global markets with your insight and analytical capability. In this vital role, you'll lead by example, transforming data into strategic insights and illuminating the path to innovation and sustainable growth. If you have a thirst for challenge and a desire to leave a mark on an industry leader, we are eager to welcome you aboard.
Your responsibilities
- Lead consumer and HCP insight projects to drive strong activation plans across Europe/ ANZ
- Collaborate closely with the global innovation and CAP teams across Pain, Sore Throat and GI.
- Lead innovation pipeline for Self-Care brands from Late-Phase Innovation stage to Launch Reco Approval for NPD, EPD and BDIs.
- Lead creative and comms development and validation end-to-end for Self-Care brands in the region.
- Collect Area Business & Consumer Insights along w/ Innovation Performance to feedback into category strategy and innovation (e.g., market opportunity analysis, consumer research)
- Post-launch research & analysis
- Lead insights to develop & identify Creative Idea for activation
- Lead I&A qualification requirements (incl budgets) and action accordingly across multi market
As I&A Manager, you will have:
- A deep understanding of consumers and HCPs across regions in Europe/ ANZ, and will be the Consumer Insights and Knowledge champion for the category in the Area
- Strong focus and involvement in brand and activation, identifying insights to develop comms and activation plan
- Analyse market, brand, product launch data to assess the performance across the area and enable the business to sense and respond to the market trends leveraging Nielsen & Kantar data
- Plan and manage the Self-Care CAP I&A budget with guidance from the SC I&A Director
- Supplier management: develop strong relationships with global and regional external research suppliers to ensure superior service and quality
The experience we're looking for
- Substantial experience in analytics roles with a focus on market insights, preferably on a global scale.
- Demonstrable success leading and mentoring a team dedicated to market research and analysis.
- Proficiency in using modern analytics tools (e.g., SQL, Python, R), with a good understanding of market research methodologies.
- Strong communication ability and a knack for nurturing partnerships at all levels of a complex organisation.
- A blend of creativity, strategic mindset, and solid commercial understanding, coupled with marketing optimisation and FMCG / consumer health sector experience.
- Passion about understanding human behavior and innovative thinker, always seeking new, efficient ways to drive innovation
- Minimum Bachelor degree in Marketing or Market Research or Businesses Administration Berufsakademie
- Minimum 5 years of experience in consumer & market insights or a related field, with expertise in qualitative and quantitative research, preferably with prior experience working in Healthcare or FMCG
- The business language in Reckitt is English, therefore fluency in English is essential and fluency in local languages advantageous.
The skills for success
Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Brand activation, Commercial accumen, Collaboration, P&L management, FMCG/Consumer Health Experience.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.