Design Excellence Designer Branding/Packaging
Reckitt
We are Reckitt
Marketing Excellence
About the role
The Designer – Branding & Packaging is a hands-on creative role responsible for crafting visually distinctive, strategically aligned packaging and branding design for Reckitt’s Powerbrands. This role works under the guidance of the Design Lead – Branding/Packaging to develop and deliver high-quality visual assets that drive shelf impact, reinforce brand equity, and meet category objectives.
This is a midweight-level position, ideal for a designer with strong technical skills, brand sensibility, and a passion for creating design work that connects with consumers across global markets.
Your responsibilities
1. Branding & Packaging Design Execution
Design and refine packaging layouts, product branding, and visual identities that align with category guidelines and brand toolkits.
Translate strategy, consumer insights, and creative briefs into effective, compelling visual solutions.
Support concept development, material exploration, and innovation in branding execution.
Collaborate with the Design Lead to maintain consistency across ranges, SKUs, and markets.
2. Technical Craft & Artwork Preparation
Build production-ready artwork files for packaging and branding applications across print and digital.
Apply strong attention to detail in typography, colour, imagery, layout, and hierarchy.
Liaise with the Design Activation and Print teams to ensure artwork aligns with technical print and deployment standards.
Assist with visual mockups, hero image creation, and other presentation materials.
3. Collaboration & Cross-Functional Support
Work with internal teams (Design, Marketing, R&D, Commercial) to deliver against project timelines and briefs.
Partner with external creative agencies or freelancers when needed to scale delivery.
Participate in creative reviews, design critiques, and category workshops.
Help ensure that Reckitt’s brand world is visually and consistently brought to life across consumer-facing touchpoints.
4. Innovation & Design Exploration
Stay up to date on branding, packaging, material, and sustainability trends.
Contribute ideas during brainstorms, ideation sessions, and innovation sprints.
Leverage AI and automation tools where applicable to streamline workflows and enhance output quality.
Collaborate with other specialist designers (e.g. Illustration, 3D, Digital) to build cohesive brand experiences.
The experience we're looking for
Experience in branding, packaging design, or visual communication within a design agency or brand environment.
Strong portfolio showcasing packaging design, brand systems, and concept development.
Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign); familiarity with Figma or 3D tools is a plus.
Understanding of print production, dielines, colour management, and material specs.
Skills
Design Craft & Execution: Proficient in creating visually strong, brand-aligned packaging.
Technical Accuracy: Confident preparing artwork files for production and global deployment.
Strategic Visual Thinking: Able to interpret briefs and connect design to brand objectives.
Tool Proficiency: Skilled in industry-standard software and able to adapt to Reckitt’s design systems.
Collaboration: Works well with multiple stakeholders, internal teams, and creative peers.
Mindset
Detail-Oriented & Delivery-Focused: Obsessed with quality, craft, and getting the final design right.
Curious & Exploratory: Enjoys pushing boundaries and testing new techniques.
Consumer-First: Designs with empathy and a clear sense of audience.
Team-Player: Comfortable taking feedback and contributing to a collaborative studio environment.
Adaptable & Agile: Ready to shift priorities and evolve designs in fast-paced project environments.
The skills for success
Brand Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Digital Marketing, Commercial acumen, Collaboration, FMCG/Consumer Health Experience.