Global Sr. Brand Manager, Air Wick US
Reckitt
We are Reckitt
Category Growth Organization
Category Growth Organization is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organization, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Category Growth Organization Academy - your opportunities to grow and upskill will be extensive.
About the role
As a Global Senior Brand Manager (GSBM), you will be responsible for driving Global Innovation for our Air Wick portfolio. You will support the development of the strategic 5-year plan and Global Succes Model (GSM/4P's) with diagnostics and analysis, support the development and validation of key innovation initiatives and lead large scale project and work closely with functional teams to deliver projects until approval and launch.
Your responsibilities
Strategy:
- Supports the development of the strategic 5yr plan and GSM/4 P's with diagnostics and analysis.
- Supports masterplans per region to deliver sufficiency of innovation to deliver growth targets.
Innovation:
- Key partner with cross-functional teams to ensure delivery of innovation on time and to quality.
- Align Innovation Priorities across Categories and Key Markets.
- Develop Concepts for Existing and New Products in line with innovation priorities.
- Set Product, Packaging, Claim, and Pricing Strategy for all innovation.
- Lead and develop eComm-fit projects.
- Oversee Innovation Development and Stage-gate Approvals through to Launch Recommendations
- Ensure Sustainability fully embedded in all our innovations, sufficient to deliver category targets.
- Support Insights & Analytics (I&A) Validation - Reco and execute all consumer requirements (incl budgets) and action accordingly across multi markets (with I&A).
- Development of Master pack designs for EPDs and NPDs.
Base Business Continuity:
- Drive the Productivity pipeline on product and packaging (GM Enhancement programs) from ideation to implementation.
- Maintenance of base formulations and claims with respect to changing regulations or guidelines.
This role is not currently sponsoring visas or considering international movement at this time.
The experience we're looking for
Marketing Experience:
- Must be able to demonstrate strong marketing skills developed within the FMCG environment.
- Good strategic thinking skills and ability to support the execution of brand strategy.
- Performance management, commercial acumen, P&L understanding.
- Ability to leverage data and analytics to uncover trends and insights that guide strategic decisions.
Innovation Experience:
- Must be able to demonstrate strong skills in innovation development and delivery
- Idea generation and validation
- Project delivery
- Cross-organization leadership
Other Personal Attributes:
- Strong commercial acumen and analytical skills
- Ability to work in a matrix organization (CDO, Sales, Key Lead Markets)
- Strong interpersonal skills, dealing with multiple stakeholders across different functions and levels of expertise
- Entrepreneurial and able to work autonomously
- Strong sense of urgency and achievement
- Resilient and able to respond under pressure
- Ability to influence and collaborate with markets with varying levels of portfolio and brand maturity
- The business language in Reckitt is English, therefore fluency in English is essential. Fluency in other language(s) is advantageous.
#LI-Hybrid
The skills for success
Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Product sustainability, NEW Product Development, Storytelling, Creativity, Marketing optimization, Brand activation, Commercial acumen, Collaboration, FMCG/Consumer Health Experience, Brand Management, eCommerce, Negotiation.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognize, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
US salary ranges
US pay transparency
Equality
We recognize that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; color, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.