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Associate Digital Media Manager

Reckitt

Marketing & Communications

Parsippany-Troy Hills, NJ, USA

USD 83k-125k / year + Equity

Posted on Jun 25, 2025

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We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

The Associate Digital Media Manager plays a critical role in activating & managing social media campaigns across a variety of channels, including social media, paid search, and retail media platforms. You will own the day-to-day management of assigned campaigns across platforms. This role is responsible for ensuring proper campaign setup, reviewing media performance, optimizing campaigns, and sharing performance insights and recommendations. In addition, you will support reporting and finance reconciliations as part of overall campaign management.

About the Internal Digital Trading Team:

The Digital Activation Hub Team at Reckitt Essential Home is a dynamic and highly skilled group dedicated to bridging the gap between marketing strategy and platform execution in digital media activations. This team is at the forefront of digital innovation, leveraging their extensive knowledge across various digital activation platforms to drive excellence in planning, execution & performance. Reporting to the Digital Trading Lead you will be responsible to making sure our Digital media is planned strategically, and executed with precision across key programmatic platforms, thus ensuring the best use of the platform capabilities are harnessed and all media best practices are followed.

Your responsibilities

Set-up campaigns correctly within the agreed campaign timelines.
Review campaign QA/set-up aligns to the media plan instructions.
Support Digital Retail Media Managers on activation planning tasks.
Ensure each campaign set-up adheres to in-platform best practices.
Undertake regular campaign optimizations in-platform to improve performance.
Provide weekly optimization recommendations to local data analysts & record key optimizations via the Optimization Logs.
Regularly monitor campaign performance to ensure KPI/budgets are pacing to plan.
Make budget/campaign adjustments in a timely manner in response to changes in-flight to media plan updates.
Generate and share regular performance reports with internal stakeholders.
Handle finance reconciliations, ensuring accurate tracking and reporting of campaign budgets and expenditures.

The experience we're looking for

Bachelor’s degree in Marketing, Business, or a related field.
Proven track record of managing campaigns that have exceeded benchmarks.
Previously worked in digital roles alongside other Account Executives / Account Managers / Programmatic Traders.
Industry platform certifications
Experience using project management tools (Jira, Monday.com etc).
Worked in previous agency/publisher roles preferred.

We currently recruiting for the below opportunities in the Digital Media space:

Associate Digital Media Manager - Retail Media

2-3 years of experience in digital or retail media
Familiarity with Amazon Ads or Walmart Connect
Strong attention to detail in campaign setup and QA

Associate Digital Media Manager - Search

2-3 years of experience in Google Ads or Microsoft Ads
Strong understanding of keyword research, ad copywriting, and bid strategies
Google Ads certification a plus
Experience with campaign pacing and budget tracking

Associate Digital Media Manager - Social Media

1–2 years of experience in paid social media (Meta, TikTok)
Experience with campaign setup, optimization, and reporting
Familiarity with social media trends and creative formats

The skills for success

Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Creativity, FMCG/Consumer Health Experience, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

US salary ranges

USD $83,000.00 - $125,000.00

US pay transparency

The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year. Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, and life and disability insurance; paid time off for vacation, sick and Company recognized holidays; a 401(k) plan; 16-week paid parental leave or 26 weeks for the birthing parent; adoption and fertility support; tuition reimbursement; discounts; and much more. Our compensation and benefits packages aim to give our talent the reward, protection, and peace of mind they deserve. If reasonable accommodation is needed to complete your application, please contact NAtalentacquisition@reckitt.com. Reckitt is committed to the full inclusion of all qualified individuals.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.