Trade Marketing Manager
Reckitt
Marketing & Communications
Warsaw, Poland
Posted on Jun 2, 2025
We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Your responsibilities
- Monitoring category and brand performance through monthly analysis of sell-in and sell-out data.
- Building category-specific strategies, using the 4Ps to drive sales & healthy P&L structure and improve our market position.
- Transforming brand strategy into action plans that excite our customers and integrate seamlessly with their shopping environments.
- Fueling strategies with deep market insights, keeping abreast of trends and competitor movements.
- Directing the annual range review and 4P planning process, creating success models that the Sales team can deliver.
- Leading new product initiatives implementation across channels & customers, ensuring the marketplace feels our presence and grasps the value we offer.
- Performing financial modelling to support strategic decisions.
- Driving operational excellence.
- Building & executing support plan to drive in-store visibility across all customers with coherent communication and tailor-made activations.
- Turning ideas into actions in collaboration with Sales, Brand Marketing, Finance, Supply & other functions.
The experience we're looking for
- Min. 4 years of total experience in FMCG or related industry, incl. min. 2 years in trade/ shopper/ customer marketing role).
- Solid background in sales or marketing with a proven track record of crafting compelling customer marketing actions
- Sharp commercial instinct and a deep understanding of shopper, consumer & category behavior and the Customer Management Process.
- Financial acumen – understanding of brand & customer P&L.
- Ability to analyze various data sources with ease, converting them into measurable and actionable plans.
- Effective communication skills that influence decision-making. Being adept at stakeholder engagement and negotiations – regarding both external & internal stakeholders (customers, cross-functional teams and senior leaders).
- Collaborative spirit & ownership.
- Proficiency in using Syndicated Data (e.g. Nielsen) and tools such as Excel, PowerPoint, and relevant category management software.
- Fluency in Polish and business English
What we offer
- Employment based on an employment contract in an international organization with established standards
- Essential work tools: mobile phone and laptop
- Annual bonus
- Private medical care
- Life insurance
- 1 additional day off to celebrate a birthday
- 1 additional day off for preventive medical check up
- Access to the MyBenefit Cafeteria
- Store with Reckitt products at attractive prices
- Discount card for shopping at Carrefour
- MS Office package with the possibility of free installation on a private computer
- Paid employee referral program Flexible working hours
Equality
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.