IT&D Senior Business Analyst, GenAI
Reckitt
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Information Technology & Digital
Would you like to be part of Marketing-wide AI transformation to enable Genesis Product across markets? As Senior Business Analyst, you’ll have the opportunity to custom-build (Gen)AI-enabled solutions to remove the burden of repetitive tasks and freeing our IMEX Marketing teams to focus on what truly matters as the core Marketing functional activities.
Genesis Marketing Productivity IMEX suite is envisioned to give us a competitive edge and deliver efficiency & effectiveness in IMEX Marketing function. We will look to you to be responsible for all Genesis Marketing IMEX suite ensuring end-to-end value for each product is delivered from ideation to retirement. You will be accountable for owning the execution of that AI strategy in driving Marketing Productivity IMEX suite
About the role
You’ll succeed because…
…you will possess a unique combination of leadership; ability to operate with ambiguity in matrix structures with a high sense of achievement through getting things done. You’re commercially astute and understand Marketing processes like brand and media planning, campaign planning monitoring and optimization. You’re a technology enthusiast and can articulate the benefits to both IT and non-technical colleagues alike. You listen carefully, building trust and simplifying complex topics. Above all, have a passion to find new ways to drive lasting benefits with the help of AI
You’ll love it because…
…you’ll get to make an impact like never before. You’ll be responsible for your own initiatives - we can’t wait to listen to your ideas. The IT & Digital products you will help enable and get out there will make people’s lives better. And our dynamic, ownership-driven culture will help bring the very best out of you, every day.
Your responsibilities
- Develop a deep understanding of the opportunities, risks, and issues facing the IMEX Marketing function and advises on possible solutions with minimal customization.
- Work closely with CGO, CAP & IT&D teams and to deliver in the most effective product while continuously seek value creation opportunities with net new product feature or standardization across marketing functions.
- Plays a key coordination role between tech engineering team, platform teams and the business super user community for requirement translation and mapping to available features in Genesis IMEX solutions.
- Leading contributor to the product backlog grooming.
- Measuring the potential opportunity of new features and products before they are built and their impact after they are released by providing insight and advanced analysis based on user activity and efficiency in return.
- Support the launch and on-going development of Genesis products, services and applications across Reckitt Globally to support the AI Marketing productivity IMEX suite.
- Ensures pre & post product council alignment with key stakeholders to ensure priorities are well understood.
- Accountable of Product KPIs such as adoption & value creation.
The experience we're looking for
- Can do attitude with a strong sense of urgency.
- A professional consultative approach to developing and managing cross-functional relationship.
- Strong analytical and consulting skills, rooted in ability to draw and communicate insights from multiple data points.
- Ambition to perform unprecedented tasks and obtain new skills, be comfortable with uncertainty, and adapt to a rapidly changing environment.
- Ability and desire to scale knowledge and learning.
The skills for success
What we offer
Equality
This job is no longer accepting applications
See open jobs at Reckitt.See open jobs similar to "IT&D Senior Business Analyst, GenAI" Discover Technata.