What is the opportunity?

As the Director, Cross Border Assisted Channels Strategy, you will lead the development and execution of RBC Bank’s sales strategy. Reporting to the Senior Director, Product and Channel Strategy, you will oversee the performance of assisted channels, driving accelerated growth and client acquisition across the Canadian-U.S. cross-border niche. You will lead the performance of the Advice Centre in efficiently and effectively servicing the needs of RBC Bank’s cross border business, working in close collaboration with Digital Channels to enable capabilities in the client’s channel of choice and optimize costs to service. This role is critical in aligning RBC Bank’s cross-border value proposition with Canadian sales and service infrastructure, fostering collaboration with National Office partners, and ensuring RBC’s leadership in the cross-border market.

What will you do?

Strategy

• Develop and advocate for RBC Bank’s strategy to achieve it’s accelerated growth aspirations.

• Work in close collaboration with Regional Banking Advisors and Business Enablement, assess sales proficiency and capabilities across Assisted Channels and develops a roadmap to address gaps and enhancements.

• Develops and oversees execution of strategies to driver referrals to acquire clients across Assisted Channels, including specialty channels such as Private Banking, Wealth Management, Financial Planning, Mortgage Specialists, and Business Banking lines of business.

• Develops and oversee execution of client service strategies in collaboration with the Advice Centre and RBC Bank’s Digital and Operations leads to meet clients in their channel of choice.

Collaboration & Alignment

• Represent RBC Bank with Canadian Sales and Advice Centre Leadership and National Office partners to build strategy awareness and engagement, and drive execution to support accelerated growth and service efficiency targets.

• Ensure RBC Bank alignment to Assisted Channels’ strategies and investment roadmaps to maintain currency across sales and service platforms, role design, performance measurement and capabilities to ensure seamless client and advisor experiences.

• Identify and lead initiatives to embed cross border solutions within the Canadian sales and service infrastructure.

• Raises visibility of the RBC Bank cross-border client value proposition and solutions across Personal Banking Regional Banking and National Office through internal RBC communications and effective leader engagement routines.

Execution Oversight

• Leads the development of high-quality channel performance reporting to oversee channel performance and identify best practices, variability and/or opportunities for enhancement.

• Establish clear cost-to-originate and cost-to-serve targets aligned to strategic initiatives and efforts through a deep understanding of RBC Bank revenue and cost drivers and in alignment with Personal Banking performance targets, where appropriate.

What do you need to succeed?

Must-have:

• 8–10 years of experience in sales strategy, client-facing financial services, and assisted channel management (e.g., branches, advice centers).

• Proven expertise in strategy development, execution excellence, and performance management within a matrixed environment.

• Deep understanding of Canadian banking culture and cross-border client needs.

• Strong financial acumen to analyze revenue/cost drivers and set profitability targets.

• Exceptional influence and communication skills to align stakeholders outside direct control.

• Demonstrated ability to lead change, drive sales growth, and improve service efficiency.

• Bachelor’s degree in Business, Finance, or a related field.

Nice-to-have:

• Certification in sales leadership or strategy (e.g., CSM, CFA).

• Advanced skills in data analytics and sales enablement technology.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact

• Work in a dynamic, collaborative, progressive, and high-performing team

• Opportunities to do challenging work

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Job Skills

Business Case Design, Critical Thinking, Knowledge Organization, Product Development Lifecycle, Product Development Methodology, Product Manufacturing, Product Services, Product Testing, Results-Oriented, Waterfall Model

Additional Job Details

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOTorontoCanada37.5Full timePERSONAL & COMMERCIAL BANKINGRegularSalaried2026-03-102026-03-24

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.