What is the opportunity?

Serving as the RBC “Centre of Expertise” within the Next Best Action (NBA) Delivery team in the deployment of data-driven, targeted client communications for Next Best Action. You will champion and successfully manage through uncertainty and change in a fast paced environment while leading and supporting team members through the process, and keeping them focused on business priorities.

What will you do?

• Lead and resource a highly technical and diverse team of specialists and ensure resources are aligned to business priorities

• Manage key partnerships with business and functional leaders to support the delivery of business results while aligned to the NBA strategy

• Transform and optimize marketing process and spend to shape the future of RBC marketing capabilities

• Lead execution of marketing strategies to ensure efforts meet optimization and analysis requirements

• Ensure Regulatory/Legal/Privacy adherence to improve quality, drive efficiency and ensure corporate reputation is maintained

• Act as Subject Matter Expert on relevant Data sources, Channels, and campaign design and execution standards

Must have:

• 5 -7 years advanced SAS programming language experience with deep data and technical skills
• 5+ years Previous People Management experience
• ability to work in an agile and collaborative environment
• strong understanding of the Data Warehouse Environments and Data Lake
• exceptional communication skills to be able to translate and interpret complex analysis into actionable and consumable insights

What’s in it for you?

We thrive on the challenge to be our best, thinking progressively to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits

• Leaders who support your development through coaching and managing opportunities

• Ability to make a difference and lasting impact

• Work in an agile, collaborative, progressive, and high-performing team

• The opportunity to interface with senior leader from many different parts of the organization

Job Skills

Creativity, Cross-Channel Marketing, Customer Behavior, Data Management, Industry Knowledge, Marketing Activities, SAS

Additional Job Details

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOTorontoCanada37.5Full timePERSONAL & COMMERCIAL BANKINGRegularSalaried2026-03-112026-03-26

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.