What is the opportunity?

The RBC Direct Investing Marketing team is seeking an experienced and passionate marketer to lead new strategic initiatives. As Senior Manager, you will have accountability for launching innovative features and offerings that drive market differentiation, increase awareness, relevance, and accelerate business growth.

What will you do?

This role requires proven go-to-market strategy expertise, campaign management excellence, and a track record of delivering impactful results.

The ideal candidate thrives in fast-paced, innovative, and rapidly growing environment. You will champion product storytelling, own integrated marketing strategy across multiple channels, and collaborate to bring bold ideas to life through data-driven insights and creativity—driving business priorities and exceeding targets.

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• Lead development of product value propositions, translating data into distinct market positioning and actionable strategies
• Own translation of business objectives, challenges and priorities into impactful marketing strategies across owned, organic and paid channels
• Lead and launch integrated campaigns, collaborating across RBC's internal and external ecosystem
• Measure, optimize, and improve tactics across the full funnel to achieve business goals and maximize ROI
• Partner with creative teams to develop compelling paid media, content, and campaign assets
• Serve as a subject matter expert on macro trends, category insights, and consumer behavior to inform positioning and tactics
• Navigate complexity through collaborative stakeholder management across all organizational levels
• Establish disciplined KPIs, measure performance, and translate insights into strategic opportunities and nurture campaigns
• Foster team culture with emphasis on collaboration, growth mindset, creativity, bold thinking, and experimentation

What You'll Need to Succeed

Must Have:

• 7+ years of marketing experience, with proven success leading impactful campaigns
• Investing knowledge and / or passion for self-directed investing —you actively invest, follow trends, and consume investing content
• Strong project and stakeholder management skills; ability to lead complex initiatives across multiple teams and influence at all organizational levels
• Experience working in a matrix-based environments; adaptability in rapidly evolving, ambiguous settings with strong change-agent capabilities
• Strong storytelling, communication, and interpersonal skills with passion for innovation and challenging the status quo
• Proven success driving profitable, data-driven acquisition; expertise across digital, mobile, social, and CRM disciplines
• Proven ability to influence, work across and inspire in a high complex organization, including at various levels of management
• Strategic thinking with demonstrated client focus; sound judgment in creative oversight and working with agency partners

Nice to Have:

• Experience in large, complex, or regulated organizations
• Background in fintech, startups, or growth marketing
• Active self-directed investor

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. Powering ideas for People and Planet is the core of what we do.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation

• Leaders who support your development through coaching and managing opportunities

• Work in a dynamic, collaborative, progressive, and high-performing team

• Opportunities to do challenging work

Job Skills

Brand Marketing, Collaboration, Communication, Creativity, Customer Behavior, Industry Knowledge, Integrated Marketing, Marketing, Marketing Strategies, Storytelling

Additional Job Details

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOTorontoCanada37.5Full timeHUMAN RESOURCES & BMCCRegularSalaried2026-03-102026-03-24

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.