What is Next Best Action (NBA)?

Next Best Action is a powerhouse team of strategic and analytical individuals driving RBC’s Personal Banking vision to become a global leader in client experience by delivering hyper personalized interactions and seamless client orchestration.

What is the opportunity?​

We are hiring for a Sr. Data Analyst role. In this role you will report to the Senior manager, NBA Personalization – Cards Payment and Banking team. You will play an integral role in advancing and driving NBA’s vision of delivering hyper personalization for RBC clients. This role will align to Execution function and lead the execution within an agile pod. You will lead the execution of new NBA actions by analyzing data and helping to ensure actions are executed with business objectives top of mind, while also emphasizing accurate client targeting and reusability.

Serving as the RBC “Centre of Expertise” within the Next Best Action (NBA) Delivery team in the deployment of data-driven, targeted client communications for Next Best Action. You will champion and successfully manage through uncertainty and change in a fast-paced environment while leading and supporting team members through the process, and keeping them focused on business priorities

We are looking for an experienced Data Analyst to contribute and build upon the ecosystem with collaboration with our technology/business partners across the bank. This is a highly technical role requiring hands-on experience with data and decisioning tools (e.g., SAS, SQL, Python/ Teradata). The candidate selected will be responsible for integrating, building code and executing effective and efficient direct marketing as well as migrating existing campaigns to a new platform (SAS to Lumina – Jupiter Notebooks).

What will you do?

• Campaign Execution:
  • Responsible for the execution of actionable, accurate, and thorough campaigns to support channel and client optimization through exceptional design and execution skills and a strong understanding of the Data Warehouse Environment
  • Build strong relationships within agile pods (e.g. within NBA, Line of Businesses, Marketing, Digital Marketing, Value Office, Digital Messaging) to collaborate and bring together expertise required to execute on strategy
  • Act as a SME for the execution of campaigns across multiple line of business, stepping in where needed to support shifting priorities and timelines to deliver on required transformational initiatives within agile pods
  • Conduct quality assurance audits to ensure campaign requirements accurately match the design and build with quality assurance

• Data & Compliance:
  • Adhere to Data Stewardship and Governance policies, supporting Canadian Banking strategies.
  • Maintain corporate reputation by strictly following privacy guidelines, ethics, and governance policies.
• Technical Expertise:
  • Highly skilled in data mining and developing complex campaigns.
  • Integrate learnings from past and post-campaign results to optimize strategies.
  • Demonstrate leadership in process improvement and coding efficiency.
• Innovation & Efficiency:
  • Identify and implement methods to shorten the marketing cycle or reduce costs.
  • Ensure CRM concepts (e.g., predictive models) and CIDM best practices are applied daily by self and team.

What do you need to succeed?

Must-have:

• Technical Skills:
  • Hands-on experience in Python, SAS, SQL, and relational database marketing.
  • 2+ years of specialty expertise in structured programming and data analytic tools (e.g., SAS, SQL, Python).
  • 2+ years of experience in experimental design and application.
• Problem-Solving & Innovation:
  • Strong problem-solving skills and adaptability to emerging technologies.
  • Experience simplifying and automating workflows to enhance client outcomes.
  • Continuous improvement mindset.
• Collaboration & Communication:
  • Ability to work independently and collaboratively in agile environments.
  • Strong lateral relationship-building through influence.
  • Excellent written and oral communication skills for insightful explanations.
• Project & Time Management:
  • Strong project management, implementation, and time management skills.
  • Ability to work steadily and accurately under pressure, especially during peak periods.
  • Attention to detail and critical time management.
• Learning & Growth:
  • Curiosity and passion for continuous learning and helping others.
• Industry Experience:
  • Strong experience in the financial services industry, with marketing understanding as an asset.

Nice to have:

• Facilitation Skills
• Strategic mindset

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills

Brand Marketing, Creativity, Cross-Channel Marketing, Cross Promotions, Customer Behavior, Industry Knowledge, Marketing Activities, Marketing Strategy Implementation, Market Research, Product Services

Additional Job Details

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOTorontoCanada37.5Full timePERSONAL & COMMERCIAL BANKINGRegularSalaried2026-02-172026-03-04

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.