What is the opportunity?​

RBC Digital Marketing is seeking a motivated and data-driven Senior Manager to join their Personal Lending team. In this role, you’ll plan and deliver high-impact digital initiatives that drive new client acquisition and retention through digital channels such as email, personalization and SEO while supporting business strategies. Working in partnership with Business Unit team members and cross-functional partners, you’ll leverage data and analytics to make recommendations that drive key business objectives through digital channels. As part of the Personal Lending team, your work will play a key role in assisting individuals and families by providing lending solutions that support their unique financial needs.

This is fast paced and complex work in a highly matrixed organization. It requires an organized communicator with both strong technical and marketing skills to work through minor details while keeping an eye on the big picture.

Please note that this is an in-office role with a minimum of 4 days in office per week.

What will you do?

• Serve as Digital Marketing SME for line of business partners on bringing business strategy to life through public website
• Contribute towards targets and key business outcomes rooted in foundational understanding of business strategy
• Plan, develop and execute digital marketing campaigns in close collaboration with mass channel marketing partners in support of business goals and objectives for client acquisition
• Achieve optimization across the online funnel, deliver on business goals and maximize ROI
• Navigate complexity and work collaboratively with key stakeholders across the organization, including internal and external partners, from ideation and strategy to execution and reporting
• Support Search Engine Optimization strategy and product teams to drive business objectives

What do you need to succeed?

Must-have

• 5-7 years or more of digital marketing experience, ideally with a focus on digital client acquisition
• Bachelor’s degree or College diploma in Business/Marketing/Technology
• Excellent project management and organizational skills; ability to confidently and effectively lead a project team through timelines, prioritization, budget management and collaboration
• Ability to build strong relationships and integrate skills with ability to influence internal and external peers and partners
• A proven proactive and results-driven approach, taking personal responsibility for achieving business objectives and delivering high-quality outcomes.
• Technical skills, include familiarity and proficiency with:
  • Creating reports and support tools like Google Analytics, AWS QuickSight, Semrush, Siteimprove
  • Website A/B testing and personalization tools
  • Content Management Systems
  • Development/staging/production environments
  • Web development technologies, including HTML, CSS, and JavaScript

Nice-to-have

• Financial Services marketing experience and/or experience in a large matrix organization
• Ecommerce marketing or digital product ownership experience
• Experience with digital marketing SaaS tools/products
• Experience leading a team

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation
• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team
• Ability to make a difference and lasting impact
• Opportunities to do challenging work

Job Skills

A/B Testing, Communication, Content Marketing, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Analytics

Additional Job Details

Address:

RBC WaterPark Place, 88 Queens Quay W.

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Category:

Marketing and Communications

Sub Category:

Marketing

Position Level:

GG07

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-07-28

Application Deadline:

2025-08-18

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

This job posting is available in:

English Only

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers

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Job Skills

Business Case Design, Communication, Critical Thinking, Effectiveness Measurement, Financial Regulation, Interpersonal Relationship Management, Product Development Lifecycle, Product Development Methodology, Product Services, Results-Oriented, Waterfall Model

Additional Job Details

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOTorontoCanada37.5Full timePERSONAL & COMMERCIAL BANKINGRegularSalaried2025-09-052025-10-10

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.