Coordinator Digital Content
RBC Capital
Job Summary
Job Description
What is the opportunity?
Reporting to the Director, Content Marketing, the Coordinator, Digital Content supports the production and distribution of communications/marketing content for various sales channels within RBC Global Asset Management. The coordinator helps to ensure critical deliverables are met and output is consistently of high quality and compliant. The role supports digital marketing initiatives to raise brand awareness and demonstrate world-class expertise through content, events and campaigns. They will also support special projects to analyze content performance, improve digital experiences, and make recommendations to optimize content delivery.
What will you do?
Manage content publication and ongoing updates to website (including images, files, metadata, and SEO formatting)
Help produce monthly analytics dashboards, in collaboration with digital team and Manager, Digital Marketing & Communications
Support delivery of subscription emails, e-newsletters and other deliverables through SalesForce MarketingCloud
Provide support for the production of new and recurring marketing materials, both print and digital
Work with brand marketing, design, compliance, and other internal units to ensure the timely and successful completion of all projects/campaigns
Work with the Manager, Digital Marketing & Communications to implement SEO strategy and ongoing analysis
Other marketing related administrative functions, as required, including translation and compliance.
What you need to succeed?
Must have:
2+ years of digital marketing experience (website, email, social media) – knowledge of financial services a plus but not required
Background and/or strong interest in content and digital marketing
Working knowledge of marketing automation tools (e.g. email marketing, social media middleware)
Working knowledge of content management tools (e.g. dotCMS)
Strong organizational skills and an ability to manage competing tasks in a deadline-driven environment
Ability to work independently and as part of a team, someone who is flexible, intuitive, self-motivated
Excellent written and verbal communication skills, attention to detail
Strong interpersonal skills
Nice to have:
Knowledge of website analytics tools (e.g. Google Analytics) and SEO best practices
Hands-on experience with project management tools (e.g. Wrike, Jira)
Copywriting experience, knowledge of CP Style
French language skills (written and verbal)
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation.
Opportunities to take on progressively greater accountabilities
Leaders who support your development through coaching and managing opportunities
Opportunities to do challenging work
Job Skills
Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product ServicesAdditional Job Details
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Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.