Senior Next Best Action Product Manager

What is Next Best Action (NBA)?

Next Best Action is a powerhouse team of strategic and analytical individuals driving RBC’s Personal Banking vision to become a global leader in client experience by delivering hyper personalized interactions and seamless client orchestration.

What is the opportunity?

We are hiring a Senior NBA Product Manager role. In this role you will report to the Director, NBA Product Owner and will play an integral role in advancing and driving NBA’s vision of delivering hyper personalization for RBC clients. This role has multiple positions available and will align to either a Strategy Function or a Design Analytics function.

Strategy Lead: This individual will play a leadership role within an agile pod working with lines of business, as well as internal and external partners, to ensure NBA is driving intended outcomes for both the line of business and NBA.

Design Analytics Lead: This individual will lead the translation of strategy into execution within an agile pod. They will lead the design of new NBA actions by analyzing data and helping to ensure actions are designed with business objectives top of mind, while also emphasizing accurate client targeting and reusability.

What will you do?

• Partner with Director, NBA Product Owner and functional partners to develop and execute on strategies that support our ambition

• Build strong relationships within agile pods (e.g. within NBA, LOBs, Marketing, Digital Marketing, Value Office, Digital Messaging) to collaborate and bring together expertise required to execute on strategy

What do you need to succeed?

Must Have for Both Strategy and Design Functions:

• Strong financial acumen and ability to create/interpret business cases

• Comfort with tackling complex problems

• Strong verbal and non-verbal communication skills

• 4+ years’ experience in financial services, marketing, strategy or analytics

• Strong stakeholder management skills

Must Have for Strategy Function:

• Demonstrated ability to grasp new concepts quickly with exceptional partnership, impact and influence across multiple cross-functional stakeholders

• Demonstrated strategic, innovative thinker who has high comfort with ambiguity and is proactive in identifying opportunities and driving work forward

• Experience in financial services and knowledge of Personal banking products

Must Have Design Analytics Function:

• Demonstrated ability to analyze data and provide data-informed recommendations to drive impact

• Familiarity with SAS or similar programming language

Nice to Have:

• Passion for Data and AI

• Experience with agile ways of working

• Knowledge of campaign design and execution cycle

• Knowledge of AI driven marketing campaigns and orchestration models

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact

• Work in a dynamic, collaborative, progressive, and high-performing team

• Opportunities to do challenging work

Job Skills

Additional Job Details

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOTORONTOCanada37.5Full timePERSONAL & COMMERCIAL BANKINGRegularSalaried2025-07-082025-07-23

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.