What is the opportunity?

The RBC Direct Investing Digital Marketing team is seeking a strategic and visionary Senior Manager to help drive the digital product discovery experience. As Senior Manager, you will have significant accountability for leading the online Client Experience, driving a differentiated digital storefront that will drive online conversion and growth for the business. This role requires a proven track record of online brand expression, ownership and using insights to develop highly innovative and impactful digital marketing strategies.

The Senior Manager is one who thrives in a fast pace, innovative and rapidly growing business. They will champion online brand storytelling, support the product marketing strategy across highly integrated campaigns and bring big ideas to life through collaboration, data insights and creativity, driving business priorities and exceeding targets.

What will you do?

• Design, mobilize, lead and implement digital marketing strategy for individual strategic projects
• Own the translation of brand strategy into impactful and actionable product digital marketing strategies across owned channels
• Be a subject matter expert on digital marketing best practices and digital client experience trends, which you will leverage to inform digital brand evolution, the online product marketing strategy and insight driven approaches, sparking the development of innovative opportunities and testing
• Navigate complexity through working collaboratively with key stakeholders across the organization including internal and external partners from ideation, strategy development and execution to deliver superior outcomes
• Create high impact digital marketing assets by leveraging new technologies, data and processes to optimize the effort required to produce content while optimizing and personalizing the client experience with a channel appropriate focus
• Achieve optimization across the entire online funnel, delivering on business goals and maximizing ROI
• Support Search Engine Optimization strategy in collaboration with the SEO and product teams to drive revenue by increasing the number of qualified visitors to investments public sites, developing new tracking and reporting capabilities for the sites.
• Lead and inspire a high performing team fostering a culture with a growth mindset, passion for creativity / continuous / bold thinking, experimentation, solution orientation and intrinsic curiosity

What do you need to succeed?

Must-have

• 7+ years of Digital Marketing experience within financial services, a startup or with a highly innovative brand
• Demonstrated experience building and evolving a differentiated successful online brand in a highly competitive and fast-paced space
• Experience leading successful large scale digital marketing projects to support business targets. Demonstrated track record of client focus and strategic thinking (“why” in addition to ”what”)
• Proven ability to work in a collaborative, supportive way in cross-functional teams and across the organization while being a change-agent who can adapt and thrive with a rapidly evolving category, as well as an ambiguous, agile and changing environment
• Proven ability to influence, work across and inspire greatness in a high complex organization, including at all levels of management
• Strong leadership, exceptional storytelling, excellent communication and interpersonal skills with a passion for innovation and challenging status quo with an emphasis on stakeholder management and obtaining buy in from various teams and seniority levels through influence, partnering and collaboration

Nice-to-have

• MBA and/or investment related credentials
• Active self-directed investor

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact

• Work in a dynamic, collaborative, progressive, and high-performing team

• Opportunities to do challenging work

Job Skills

Business Case Design, Business Case Design, Collaborating, Communication, Critical Thinking, Design, Digital Marketing, Digital Marketing Analysis, Digital Marketing Analytics, Digital Marketing Automation, Digital Marketing Campaigns, Digital Marketing Management, Digital Marketing Plan, Digital Marketing Planning, Digital Marketing Platforms, Digital Marketing Solutions, Digital Marketing Technology, Digital Marketing Tools, Effectiveness Measurement, Financial Regulation, Interpersonal Relationship Management, Investments, Planning Ability, Product Development Lifecycle, Product Development Methodology {+ 4 more}

Additional Job Details

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOTORONTOCanada37.5Full timePERSONAL & COMMERCIAL BANKINGRegularSalaried2025-07-082025-07-22

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.