What is the opportunity?

As a Front-End Web Developer, you will develop and implement scalable, data-driven dynamic experiences on RBC’s public websites. Your role is pivotal in enabling real-time personalization, A/B testing, and modular web components that enhance client acquisition and engagement across digital journeys.

This position combines strong front-end development capabilities with a strategic understanding of personalization platforms and experimentation frameworks. Reporting to the Senior Manager, Web Development you will collaborate closely with Digital Marketing, Data, Engineering, Design, Marketing, and other internal and external partners to accelerate the delivery of personalized, testable, and high-performing digital experiences.

What will you do?

• Develop and maintain modular, reusable front-end components using HTML, CSS, JavaScript, and modern frameworks.

• Build and manage personalization experiences using APIs and platforms such as Conductrics, Salesforce, and Akamai EdgeWorkers, or similar platforms.

• Lead the delivery of A/B tests, multivariate experiments, and personalized experiences across public site pages.

• Work with designers and backend developers to translate designs and data-driven functionality into personalized user experiences.

• Implement client-side and edge-side logic for segmentation, dynamic content insertion, and real-time decisioning.

• Translate business requirements into scalable personalization logic, testable hypotheses, flow charts, and technical documentation.

• Collaborate with data engineering and analytics teams to enable audience segmentation, tracking, and reporting.

• Ensure code quality, performance optimization (e.g., page speed, Core Web Vitals), WCAG accessibility, and cross-browser/device compatibility.

• Use site data and analytics to inform continuous improvement of the website experience.

• Monitor and troubleshoot issues, bugs, and performance concerns.

• Continuously improve intake, QA, and deployment processes with a focus on agility, governance, and speed-to-market.

• Stay current with emerging technologies and best practices in personalization, digital experimentation, and web delivery.

What do you need to succeed?

Must-Have:

• 3–5 years of experience in front-end development and web optimization, with strong proficiency in JavaScript, HTML5, CSS3, and modern front-end frameworks and libraries.

• Post-secondary degree/diploma (or equivalent) in Web Development, User Experience Design, or Programming.

• Solid understanding of digital marketing concepts including behavioural targeting, SEO, audience segmentation, test design, and funnel optimization.

• Familiarity with analytics and reporting tools such as GA4, Google Tag Manager, Google Data Studio, Amazon QuickSight, or Tableau.

• Strong communication skills and a collaborative mindset, with the ability to partner across cross-functional teams and external agencies.

• Detail-oriented with a passion for building performant, accessible, and maintainable digital experiences.

Nice-to-Have:

• Experience implementing personalization or A/B testing logic via tools such as Google Optimize, Conductrics or Salesforce.

• Experience in SaaS or other large-scale web environments.

• Familiarity with CDNs or edge environments like Akamai EdgeWorkers.

• Familiarity with Node.js and NPM-based workflows.

• Familiarity with CMS, DXP and DAM systems.

• Experience with GitHub, CI/CD, or similar version-controlled workflows.

• Background in the financial services or other highly regulated industries.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact

• Work in a dynamic, collaborative, progressive, and high-performing team

• Opportunities to do challenging work

Job Skills

A/B Testing, Agile Methodology, Amazon Quicksight, API Integration, Content Management Systems (CMS), Data Analysis, Digital Asset Management (DAM), Digital Marketing, Google Analytics, Scripting Tools and Languages, Search Engine Optimization (SEO), Software Process Improvement, Tableau (Software), Technical Troubleshooting, User Acceptance Testing (UAT), User Experience (UX) Design, Version Control, Web Accessibility, Web Development, Website Personalization

Additional Job Details

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOTORONTOCanada37.5Full timePERSONAL & COMMERCIAL BANKINGRegularSalaried2025-05-262025-06-09

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.