Marketing Executive – Email & Automation

The Company

Founded in 2005, Raytec are world leaders in LED lighting for safety and security. We have over half a million products actively in service and employ over 80 staff. We have two offices located in Northumberland, UK, and Ottawa, Canada and sell to over 70 countries worldwide.

All our products are manufactured in-house and have been installed in some of the most challenging environments on planet earth from the Artic Circle to the Jungles of Borneo.

Raytec are carbon neutral and are committed to building a global business while also protecting the environment.

Location

The role is based at our Head Office in Ashington, Northumberland and offers the option to work remotely 2 days per week (Thursday & Friday)

Purpose of the Job

· Increase the amount of incoming MQLs.

· Develop and lead Raytec’s email marketing strategy.

· Manage the Raytec website and background analytics.

· Manage Raytec’s marketing automation platform.

· Develop our use of marketing automation.

Duties & Responsibilities

· Develop and execute email marketing campaigns including segmentation, testing and deployment through marketing automation software.

· Maintain and improve the quality of the Raytec database of customers who have opted to receive our communications.

· Analyse email marketing results, report on the information and make improvements and recommendations.

· Work with external marketing design agencies to create compelling imagery and messages.

· Build marketing automation into the Raytec website and improve performance.

· Work with the wider marketing team and the Sales team to meet company goals for lead generation, pipeline development and transition into SQLs.

· Ensure the website is up to date and offers the best customer experience.

· Work with external digital agencies to ensure the Raytec website and digital presence in industry leading and resolve any website maintenance issues quickly.

· Improve the customer experience on the Raytec website using optimization applications such as Crazy egg and instigate improvements.

· Integrate our marketing platforms – marketing automation, website, live chat, CRM and improve performance and manage the CRM and work with sales to improve its performance and useability.

· Help the marketing team with internal communications e.g. developing b-monthly staff newsletter.

· Supporting the marketing department with additional tasks when required.

Reporting to

This role is reporting to the Marketing Communications Manager

Working Hours

This is a Full-Time position working 08.30 – 17:00 Monday-Thursday, 8.30-2.30 Friday as standard.

Renumeration and Rewards

Attractive salary, pension & bonus.

Good opportunities for career development.

Additionally, a range of additional company-wide benefits including employee social club and healthcare.

Raytec Perks

· Attractive Bonus Scheme.

· Health care scheme.

· Company Stakeholder Pension.

· The Raytec Employee Club (TREC) which hosts regular social events, sports activities and parties.

· 25 days holiday, up to 30 with long service, plus bank holidays.

· Early Friday finish.

· Free coffee, tea, filtered water and fruit.

· Free onsite monthly catering.

· Annual family fun day.

· Long service incentives and rewards.

· Cycle to work scheme.

· Discounted leisure facilities membership.

PERSON SPECIFICATION:

Core Values

In addition to specific requirements for each role, we expect every Raytec member of staff to display our three core values of expertise, initiative, and integrity:

Expertise: We strive to be experts in our field. We use our knowledge and experience to deliver outstanding products and customer service.

Initiative: We’re not content with standing still. We push boundaries and improve how we do things on a daily basis.

Integrity: We’re honest, approachable, and open to change. We set high standards and take pride in the work we do.

Essential Skills

· Experience using Marketing Automation platforms.

· Experience using customer segmentation to deliver tailored marketing.

· Proven experience creating high-impact, unique marketing campaigns.

· Prior experience of managing and maintaining customer databases.

· B2B campaign experience.

· Proficient in WordPress.

· Experience with Google platforms including |GA4.

· Must be goal and results driven.

· Ability to work well as part of a team and at times independently.

· A proactive attitude and willing to take ownership for results and improvements.

Desirable Skills

· Educated to degree level or similar.

· Experience within the lighting industry.

· Proven performance in digital marketing strategies to target, engage and acquire MQLs.

· Located within a 45-minute commute of the Raytec HQ

· Full driving license

If you are interested in applying for this role, please forward your CV to Michelle.spinks@raytecled.com