At Raymond James, we develop, we collaborate, we decide, we deliver, and we improve together.

Raymond James Ltd. is Canada’s leading independent investment dealers offering high quality investment products and services to Canadians seeking customized solutions to their wealth management needs.

Manager, Creative Content

How does the role impact the organization?

This role is responsible for leading the creative, visual, and mixed-media story telling for marketing content and campaigns. Reporting to the AVP, Content Marketing, you will collaborate within the Canadian and US marketing teams to bring our stories and content to life leveraging the Raymond James Brand.

This important role requires an understanding of wealth management marketing, how to apply brand architecture, and the ability to adapt designs to meet the requirements of different channels and audiences.

What will your role be responsible for?

1. Content design

• Collaborate with the marketing team to develop and execute creative assets in support of content including design, graphics, video, and other forms of mixed media where required.
• Develop a deep understanding of business objectives, target audiences, and the marketing and content strategy to deliver compelling designs and visual assets that help deepen advisor and client understanding and engagement with our content.
• Apply Raymond James brand standards to all design work adapting as appropriate to the Canadian market or special requirements pertaining to the strategy, audience, region, and accessibility.
• Draw on insights provided by marketing to create powerful visual assets that leverage audience insights and connects the audience to the RJL brand.
• Adapt and customize design to address the requirements of different distribution channels including our web site, social, and other firm channels.
• Contribute to a seamless user experience across all design products.

2. Collaboration across teams.

• Collaborate with marketing colleagues to develop and propose designs in alignment with their strategies.
• Iterate on design concepts and drafts with marketing colleagues. Where applicable, apply feedback and insights from business line partners within the firm to the content development process.
• Identify and recommend visual or mix media approaches based on analytics and best practices to augment content and work with the content team to finalize the product.
• Work with marketing colleagues in the US to remain up to date on brand standards and how to apply them to our marketing products in Canada.
• Consult with our advisor marketing design team to build scale and flexibility across the team – ensuring alignment on projects underway and seeking opportunities to leverage each other’s insights and designs.
• As required, work with outside consulting firms to lead or direct design projects.

3. Strategic content focus

• As the senior content developer on the team, lead complex content development on projects requiring new value messaging and the ability to ensure messaging alignment and consistency across the firm.
• Collaborate with the AVP, Marketing content on the team strategy and lead strategic initiatives on behalf of the team.

What can you expect from us?

Our most important investment is in people. Upon eligibility, Raymond James Ltd offers flexible workstyles, a competitive compensation and benefits package. Our benefits range from Health Benefits, RRSP Matching Program, Employee Stock Purchase Plan, Paid Time Off, Volunteer Days, Discretionary Bonuses, Tuition Reimbursement and many more! We also support internal promotion and community involvement.

What do we expect from you?

To qualify for this opportunity you possess:

• Bachelor’s Degree in Visual Arts/Graphic Design, Marketing, or other related field, or equivalent experience
• 5+ years experience in creative direction, design and marketing communications
• Detailed eye for colour, design, visual hierarchy, animation, accessibility, and typography
• Agile problem solver with an ability to prioritize and appreciate feedback.
• Interpersonal skills, with the ability to collaborate effectively across the business and communicate with colleagues to find solutions.
• Operates with a high degree of accountability and proactivity.

Exclusivity: This role excludes any candidate who intends to maintain an outside consulting business or consulting arrangement. Other business activities must disclosed to the firm and addressed through the screening process.

We encourage our associates at all levels to:

• Grow professionally and inspire others to do the same
• Work with and through others to achieve desired outcomes
• Make prompt, pragmatic choices and act with the client in mind
• Take ownership and hold themselves and others accountable for delivering results that matter
• Contribute to the continuous evolution of the firm

At Raymond James – we honor, value, respect the uniqueness, experiences, and backgrounds of all of our Associates. When associates bring their best authentic self, our organization, clients and communities thrive, it is part of our people-first culture. The Company is an equal opportunity employer and makes all employment decisions on the basis of merit and business needs.

Here at Raymond James we demonstrate our commitment to ensuring equal opportunities for all candidates. To request accommodations, candidates are instructed to contact Human Resources via email at recruitment@raymondjames.ca. By reaching out to this email address, candidates can communicate their specific requirements and discuss the necessary accommodations they may need to participate fully in the recruitment process.