Job Description:

What is the role?

The Marketing Coordinator will assist the Integrated Marketing team in implementing various marketing strategies and plans. Working with all teams in the marketing department to provide them assistance with goals and deadlines. They will ensure to conduct market analysis and study marketing trends to plan proper marketing strategies.

Essential Duties and Responsibilities

• Lead channel level marketing of areas that may include a mix of:
  • Promotional activations (including digital promotion and instore POP)
  • Local store marketing support, including grand openings
  • Event marketing
  • Companions for Change charitable programs
  • Projects that drive our integrated marketing goals
• Assist the integrated marketing team in interacting with various marketing services-based vendors including contracts and invoices.

• Help the integrated marketing team in sharing 360 plans and results, including developing presentations, events support, memos and other internal and customer facing communications
• Assist the marketing team in making changes in the marketing strategies and as per the changing market trends and liaise with agencies and event planners
• Execute sharp positioning and channel mix per initiatives, write creative briefs leveraging 360 campaign plans
• Work with key cross-functional partners to deliver best in class omnichannel experiences
• Keep stakeholders and leadership informed and engaged to marketing activations
• Accountable to set and drive key KPI’s as well as measure, report and socialize results and learnings
• Work alongside the creative teams to affect meaningful campaigns integrated across channels including traditional media, event activations, content, social, digital and organic channels
• Responds and acts in a timely fashion on integrated marketing challenges received from cross functional teams and franchisees
• Works closely with cross functional teams including marketing, stores/operations, merchandising, customer service, IT, operations, finance and logistics
• Provide stores with best practices learnings on key portfolio channels
• Travels to stores outside regular office hours
• Travel to tradeshows within the GTA outside regular office hours

Experience, Education, Certifications

• 2-3 years marketing or advertising experience; event planning or writing experience is an asset.
• Experience in retail organization is an asset
• Knowledge of pet industry an asset
• Post-secondary education, Marketing preferred

Competencies

Perseverance
Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.

Interpersonal Savvy
Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.

Organizing
Can marshal resources (people, funding, material, support) to get things done; can orchestrate multiple activities at once to accomplish a goal; uses resources effectively and efficiently arranges information and files in a useful manner.

Problem Solving
Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn't stop at the first answers.

#CORPHIRE