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Product Marketing Manager

NXP Semiconductors

NXP Semiconductors

Marketing & Communications, Product
Shanghai, China · Jing'an, Shanghai, China
Posted on Jul 8, 2025

Responsibilities:

  • Focus on new application market and new product business development
  • Deeply engage with top customers of target applications for new opportunities
  • Provide regular and timely updates of customers’ short-term and long-term product demand 'and forecast to internal teams
  • Be involved with NPI process, provide market support documents with solid data and justification to kick off the new project
  • Collaborate closely with define, design and marketing teams to translate market insights into detailed product specifications
  • Develop and execute strong Go-to-Market (GtM) strategy for portfolio of product under responsibility
  • Provide regular product and market competitive analysis working with System & Applications, Technical Marketing, and Product Definition teams
  • Analyze requirements, generate innovative concepts, and document specifications

Requirements:

  • Bachelor's Degree (or higher) in Electrical or Electronic Engineering
  • Strong results-driven and self-starter who demonstrates high accountability
  • Knowledge and experience in analog, mixed-signal, or power electronics is a strong desired plus
  • Prior experience in Automotive electronics is highly desired
  • Prior experience supporting BMS AFE, HV gate drivers, motor drivers, power conversion or automotive body/domain products is desired
  • At least 3-year experience in customer-facing role (Applications, Sales, Technical Marketing)
  • Excellent communication skills (verbal and written) in Chinese and English
  • Fluent-level proficiency in speaking and writing English (business level)
  • Strong analytical and presentation skills
  • Ability to develop strong business cases for new and existing products
  • Located in or near Shanghai
  • Proven skills in negotiating pricing versus key products specs and features with customers
  • Experience in supporting applications in the Industrial markets is a plus
  • Willingness and ability to travel extensively across China and occasionally internationally


More information about NXP in Greater China...

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