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Regional Marketing Manager Analog

NXP Semiconductors

NXP Semiconductors

Marketing & Communications
Multiple locations
Posted on Tuesday, June 11, 2024

NXP is seeking to fill the position of Regional Marketing Analog for the EMEA region. The position reports into the EMEA GSM Regional Marketing and Business Development organization, with a dedicated focus on NXP Analog portfolio (Analog and Mixed Signal Families, Interfaces, Power Management, Sensors).

The Regional Marketing Manager Analog will be responsible for driving Analog products and solutions mainly but not limited within the mass market and distribution. The Regional Marketing Manager will lead the go to market efforts aimed at increasing demand creation, revenue and market share within EMEA Region.

This is a high-visibility role which will collaborate across diverse functions, businesses and European countries in NXP. The role’s impact and influence are very high, and it is expected to deliver substantial tangible results for the company.

Responsibilities include:

  • To drive Growth strategy and programs with our key customers and corporate Distributors.
  • Defining winning marketing strategies for key customers and distributors and ensuring support of account plans, to increase processors devices demand creation
  • Evangelizing strategy towards key internal stakeholders (e.g. RSM leaders, sales, distribution leaders, CAS leaders…)
  • Ensuring interlock with Sales leaders to drive local presence at key opportunities.
  • Collaborate with EMEA Sales OP’s and EMEA Distribution Sales teams to ensure EMEA KPI’s are being met - Design WIN’s - Revenue - Market share are on track to secure 2X growth
  • Manage New Product launch activities including regionalization of collateral and demand creation efforts.
  • Define, develop and execute low touch/no touch – competition attack - marketing programs with the Focus account sales team and distribution sales team across EMEA region
  • Driving business development, directly with customers
  • Developing new customers for solutions
  • Securing Feedback with the BL for new products definition
  • Engaging ecosystem partners and other key influencers to introduce control points (e.g. tender specifications, technical references, reference designs…)
  • Driving technical marketing initiatives with centralized corporate resources

Candidate Profile

Required Skill Level:


  • Builds strong customer relationships and collaborates to deliver channel and customer-centric solutions
  • Anticipates future trends and implications accurately, while creating competitive and breakthrough strategies that connect the vision and action
  • Operates effectively in times of ambiguity, while effectively handling risk, ability to decide and act without the full picture
  • Demonstrates high learning agility and strong analytical skills, both technical-literate and business-savvy
  • Comfortable navigating within a large company with multi-cultural and multi-national background
  • Is a highly self-motivated, self-driven individual who enjoys working in a fast-paced technology environment to drive real-world solutions
  • Has a track-record of driving impact and influencing at all levels with excellent communication skills, both written and spoken.
  • Has deep knowledge and experience in setting up effective sales coverage, deployment, structure and processes
  • Ability to set priorities and give measurable guidance to the BL that can provide highest ROI to the business.

Experience requested:

  • Electrical Engineering background; MBA is a plus
  • Business Development and product management in the technology and semiconductor industry are a plus
  • Clear understandings of the EMEA semiconductor distribution networks
  • English languages fluent; French, Italian or German is a plus
  • Driving sales with a 3rd party distribution network and design houses
  • Good experience in system solutions and solid background with NXP's competition
  • Experience with design flow, Analog technologies, ARM technologies, are all an advantage