Company Description

Who are McDonald’s?

McDonald’s has run its business in the UK since 1974 and celebrates its 50th anniversary this year. The business currently operates over 1,450 restaurants across the UK and Ireland, serving almost four million customers each day. McDonald’s is one of the UK’s largest private sector employers, employing over 177,000 people.

McDonald’s UK & Ireland has a proven track record of investing in the development of its employees and offering flexibility as part of its dedication to being a modern and progressive company. Every year, it invests over £40 million in developing people, giving every one of its employees the opportunity to take part in structured training.

McDonald’s buys ingredients from over 23,000 British and Irish farmers and spends over £1.1billion annually on its food and packaging requirements. McDonald’s is committed to supporting British and Irish farmers to ensure it can continue to source many of its ingredients from the UK and Ireland.

McDonald’s is a market leader in its field, striving for the highest standard of quality, speed and restaurant experience. Re-generation of our restaurant infrastructure, covering digital ordering, re-imaging and dual-point service make working at McDonald’s more exciting than ever!

We are dedicated to using our scale for good: good for people, our industry and the planet. From bold recycling initiatives and sustainable sourcing efforts to our partnership with Ronald McDonald House Charities, we see every day as a chance to have a genuine impact on our customers, our people and our partners.

We're a people business just as much as we are a restaurant business. We strive to be the most inclusive brand in the world by building diverse teams who create delicious, feel good moments that are easy for everyone to enjoy. Joining McDonald's means thinking big every day and preparing for a career that can have impact around the world.

Company Vision and Culture…

Our Global vision is to build a better McDonald’s and in the UK and Ireland we are working hard to be the UK & Irelands best-loved restaurant company.

McDonald’s is defined by its culture. Our culture shapes and informs everything we think and everything we do. Our culture influences the way we interact with each other, and how we interact with customers, franchisees and suppliers. Our culture motivates and inspires us to attract and retain great talent, creating positive, energising, exceptional working environment for us all.

Our values drive our culture and shape our beliefs, our priorities and our actions. They influence the decisions we make, how we treat one another and how we show up as a brand to the world.

Serve: We put our customers and our people first
Inclusion: We open our doors to everyone
Integrity: We do the right thing
Community: We are good neighbours
Family: We get better together

Hybrid Working
This role is based in our East Finchley office working 3 days in the office and 2 days remotely.

Job Description

The Opportunity
This is a great opportunity to work on one of the most valuable and iconic brands in the world where you will be responsible for implementing promotional strategies to grow current and incremental McDonald’s business

• To support Line Manager in the management and implementation of McDonald’s UK Marketing calendar to win share from our competitors, grow current and incremental McDonald’s business
• To run the development of tactical marketing programmes that will deliver against the agreed annual marketing and business plans of McDonald’s
• To run, and be responsible for, the implementation of all below-the-line elements of agreed marketing programmes, from brief to completion
• To support in the delivery of above-the-line elements of agreed marketing programmes
• To develop and lead strong internal relationships and systems for best-in-class communication and delivery of programmes

What will my accountabilities be?

• To support in the development of clear and inspiring marketing briefs for external agencies to activate promotions and campaigns
• To support in the development of critical time paths for timely delivery of all activity
• To build, and gain approval of, robust business cases on all activities and subsequently proactively lead and input into the timely evaluation of all programmes
• To support in the delivery of the production, implementation, and approval, of all ATL and BTL creative, corporate website and internal communication against agreed marketing programmes, including daily agency management
• To demonstrate a sound commercial understanding of the business
• To demonstrate an ability to work collaboratively, building validated working relationship both internally (e.g. Marketing, Communications, Legal, Finance, Business Strategy & Insight, Supply Chain, Food Development, QA, Customer Services and Operations) and externally with agencies and suppliers

What Team Will I be a part?
We are looking for an ambitious and forward thinking Assistant Brand Manager to join our dynamic team.

Marketing is pivotal to the growth of our business and the opportunity means working with one of the most respected and award winning marketing functions in the country. As the 3rd highest spender in the UK the marketing team, produce communications across all media channels, producing more high quality ads than any other business. It is an exciting time to be joining a brand experiencing rapid growth and opening up new digital sales channels. The Marketing function consists of less than 50 people, so early accountability is guaranteed, as is working with some of the best agencies in ad land.

Who are my customers?

• Internal and external relationships including (but not restricted to) McDonald’s - Corporate & Field Marketing, Business Strategy & Intelligence, Communications, Food Development, Supply Chain, QA, Operations, Customer Services and Legal
• Franchisees, and all restaurants
• Advertising, Digital, Media and BTL agencies
• Internal licensed partners

Qualifications

What background do I need to have?

• CIM Advanced Certificate in Marketing Management or ISP Diploma desirable
• Relevant confirmed experience. Retail or FMCG brand desirable
• Strong project management skills, analytical and financial competence, with a heavy focus on attention to detail
• Confirmed communicator with ability to exert credible influence over project teams
• Flexible approach and ability to use initiative
• Good creative judgement

Additional Information

At McDonald’s we are People from all Walks of Life...

People are at the heart of everything we do and they make the McDonald’s experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers.

We have a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees and suppliers give us strength.

We do not tolerate inequality, injustice or discrimination of any kind. These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.

We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonald’s or elsewhere.

#LI-Hybrid