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Senior Manager - Marketing Analytics



Marketing & Communications, Data Science
Toronto, ON, Canada
Posted on Tuesday, July 9, 2024

Company Description

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.

Job Description

We have a position available in the Toronto office for a Senior Manager - Marketing Analytics in our Business Insights Department. In this position, the candidate will act as a key advisor to CMO and the Marketing Leadership team to develop growth strategies and critical analysis on business initiatives. The successful candidate will be a leader on the core analytics with the BI team, shape & coach key vendors and influence global teams.

Our Business Insights team is dedicated to uncovering and articulating meaningful insights that inspire the strongest category planning and promotional programs in partnership with our Marketing Teams. We are on a journey to become one of the strongest, most dynamic business insights teams in Canada as well as in the McDonald’s system.

In this role, you will:

  • Provide analytics and support for marketing team in setting strategy and developing tactics
  • Provide guidance around business performance and outlook through frequent senior leadership engagement
  • Oversee and evolve projection of business trajectory and key contributing factors
  • Champion setting of corporate targets their calibration and reporting against them
  • Lead the development and adoption of new datasets and relevant tools / reporting to maximize business acumen
  • Lead the Marketing Analytics team in supporting marketing categories, promotions and calendar planning.
  • Elevating vendors & team to lead data democratization, automation & improved wow to create a more efficient system on data analytics
  • Identifies and solves complex business problems to drive future growth of brand and business/categories.
  • Lead business casing, measurement and post-analysis of marketing initiatives and strategies, providing insights and guidance
  • Contributes to setting short-term strategy for team and execute long-term strategy for function
  • Provide leadership to team members to ensure career and meaningful personalized development.


The ideal candidate will possess the following skills and qualifications:

  • Work experience: Six to eight years experience required, with 3 years minimum of people management
  • Education: An undergraduate degree with a business focus; MBA, recognized accounting designation (CA, CMA, CGA) or related Masters’ degree would be an asset
  • Skills:
    • Experience managing a team
    • Proven ability to lead and influence others
    • Advanced skills in financial analysis, data analysis and reporting
    • Technical Analytics and familiarity with data cleansing [i.e. SQL, C360, etc]
    • Experience in category management and marketing strategy
    • Experienced and capable in working in fast paced, agile, and sometimes high-pressure environment
    • Strong communication and presentation delivery skills and drive for success. Ability to deliver complex messages in an understandable and accessible way.
    • Strong customer focus, with experience in consumer research and/or history of partnering with Consumer Insights departments to infuse consumer perspective.
    • MS Office proficiency (specifically Excel, PowerPoint) is essential. Knowledge of SQL, Tableau, PowerBI an asset

Additional Information

McDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.