Location Address:

100 Queens Quay East, 9th Floor, Toronto

Number of Openings:

1

Job Posting Description:

This is a hybrid role #LI-Hybrid

Contract: 12 Months

Do you want to be part of a dynamic and high performing Marketing and Digital team? Do you have experience working in a retail corporate environment? The Social Media Marketing Manager role at LCBO is responsible for the organic social media strategy, managing LCBO and Food & Drink brand presence on social platforms, creating high quality and engaging social content in support of brand and promotional objectives, and ensuring effective reach and follower growth. Working in collaboration with product and marketing teams, this position crafts and manages multiple social media content calendars, directs content creation, delivers social media support for priority initiatives, and provides effective measurement and analysis of social media performance.

As a member of a customer-focused and digital-forward team, you will develop social content strategies to engage customers with LCBO products and services. This position requires knowledge and proficiency with the latest platform tools and social media trends.

The Social Media Marketing Manager is a critical partner to corporate stakeholders, monitoring consumer sentiment, delivering community management, demonstrating confidence in operating in a regulated environment and safeguarding brand reputation in the social space.

If you’re passionate about creating engaging content, you thrive in a large team atmosphere and have experience working in a fast-paced retail and corporate environment, this is the role for you!

Salary Range: $73,027 - $127,554

About the Role

• Develop and implement social media strategy to align with business goals.
• Create content that reinforces brand persona through social channels.
• Set specific objectives and report on performance on a weekly and period-by-period basis.
• Oversee day-to-day management of campaigns and ensure brand consistency.
• Work cross-functionally with internal stakeholders (marketing and ecommerce) to create and implement social media campaigns.
• Work with internal teams (Corporate Communications) to oversee community management; this may require crisis communications.
• Create actionable plans to grow and maintain followers on LCBO social media platforms.
• Ensure progress on all platforms by using native social platform and social tools including Buffer and Later.
• Oversee the creation and implementation of the monthly social media calendar aligned with promotional and corporate initiatives.
• Perform research on current social content trends and audience preferences.
• Generate, edit, publish and share engaging content daily across social platforms (e.g. original text, photos, videos and news).
• Facilitate scaling brand and company awareness through various social media channels.
• Ensure brand consistency in copy through tone, voice and terminology.

About You

• 5+ years of work experience in social media management and marketing in a retail brand environment.
• Post-secondary education in business, marketing, or related field.
• Experience developing multiple marketing strategies and content creation.
• Proven experience planning, executing, and optimizing paid social media campaigns, with a strong emphasis on Meta Ads Manager (Facebook and Instagram).
• In-depth knowledge of paid media strategy, audience targeting, budget allocation, and performance analysis across Meta platforms.
• Ability to create and manage ad sets, monitor KPIs, and adjust campaigns based on performance data.
• Diverse social media experience across multiple platforms with an in-depth understanding of audience targeting and optimizing each channel for unique engagement strategies including both organic and paid social media.
• Proficient using multiple social posting programs.
• Experience with analytics platforms including Adobe Omniture and Google Analytics.

We offer a comprehensive suite of benefits, including access to an Employee & Family Assistance Program, a Defined Benefit Pension, discounts on products and services via Workperks, and much more.

There is a world of opportunities at the LCBO…

Join an organization where you can be challenged while achieving your true potential. A place where you can make a positive impact supporting Ontario business and communities. Discover a safe, healthy, diverse, inclusive, and accountable workplace where your wellbeing is our top priority. At the LCBO, your contributions are respected and valued. Be part of our journey as we invest in people and technology to transform an organization. There really is a world of opportunities at the LCBO.

We foster a culture of inclusion and belonging, so everyone feels valued, respected, and heard. The LCBO is an equal opportunity employer and committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility of Ontarians with Disabilities Act. If contacted for an interview or employment opportunity, please advise if you require an accommodation.

Please submit your resume via Workday by 11:59pm on the deadline date. We appreciate your interest and advise that only those selected for an interview will be contacted.

The LCBO collects and uses the personal information you provide under the authority of the Liquor Control Board of Ontario Act, 2019, SO 2019, c 15, Sch 21, Section 3 and in compliance with the Freedom of Information and Protection of Privacy Act for the sole purpose of processing your job application. When you click “Apply with LinkedIn” you are agreeing to share your information with our service providers engaged by us in connection with recruitment and human resources related activities.

If you wish to submit an application without sharing your information with LinkedIn, please visit the LCBO Careers website. If you have any questions concerning the LCBO’s collection and use of personal information, please contact:

Freedom of Information and Privacy Office

100 Queens Quay East, 9th Floor

Toronto, Ontario M5E 0C7

Telephone: 416 864-2462

E-mail: foi.privacy@lcbo.com

Work Hours:

36.25

Union / Non-Union:

Non-Union

Job Posting End Date:

May 23, 2025

The LCBO is an equal opportunity employer and committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.