Senior Field Marketing Specialist
Kinaxis
Senior Field Marketing Specialist
- Category
- Marketing
- Position Type
- Full-Time
- Remote
- Yes
About Kinaxis
Elevate your career journey by embracing a new challenge with Kinaxis. We are experts in tech, but it’s really our people who give us passion to always seek ways to do things better. As such, we’re serious about your career growth and professional development, because People matter at Kinaxis.
In 1984, we started out as a team of three engineers. Today, we have grown to become a global organization with over 2000 employees around the world, with a brand-new HQ based in Kanata North in Ottawa. As one of Canada’s Top Employers, we are proud to work with our customers and employees towards solving some of the biggest challenges facing supply chains today.
At Kinaxis, we power the world’s supply chains to help preserve the planet’s resources and enrich the human experience. As a global leader in end-to-end supply chain management, we enable supply chain excellence for all industries, with more than 40,000 users in over 100 countries. We are expanding our team as we continue to innovate and revolutionize how we support our customers.
Location
This is a remote/hybrid position. You can work from home and be located anywhere in Canada. If you are located in Ottawa, Canada you will be expected to work from our office 3 days per week.
About the team
As a Senior Field Marketing Specialist, you will play a critical role in driving pipeline growth and accelerating regional sales opportunities through targeted field marketing programs. This role requires a mix of strategic thinking and hands-on execution, collaborating closely with sales, demand generation, and global marketing teams to deliver impactful regional campaigns.
You will be responsible for planning and executing multi-channel marketing initiatives, including account-based marketing (ABM), regional events, and digital campaigns that engage target audiences and support revenue goals.
What you will do
- Develop and execute regional marketing programs aligned with annual sales and marketing objectives to drive demand and pipeline growth.
- Own regional event strategy (both hosted and third-party), ensuring alignment with sales priorities, and oversee pre-, during-, and post-event engagement plans.
- Collaborate with sales teams to ensure marketing efforts align with regional business goals, providing insights and recommendations to optimize engagement.
- Manage multi-channel marketing campaigns, including email, paid media, and social media, to support regional pipeline acceleration.
- Partner with demand generation and digital marketing teams to enhance SEO, optimize LinkedIn campaigns, and refine paid media strategies for regional impact.
- Work closely with the PR and communications team to drive brand awareness and thought leadership within the assigned region.
- Measure, analyze, and report on the effectiveness of field marketing programs, identifying opportunities for continuous improvement and increased ROI.
- Act as a mentor to junior team members, providing guidance on best practices in field marketing execution.
What we are looking for
- Bachelor’s degree in marketing, advertising, communications, business, or a related field.
- 5+ years of progressive experience in field marketing, demand generation, or event marketing, preferably within the B2B software industry.
- Hands-on experience with marketing and sales platforms such as Highspot, Salesforce, Eloqua, Wrike, Power BI, or similar tools.
- Strong interpersonal skills with the ability to collaborate, negotiate, and influence cross-functional teams.
- Familiarity with enterprise B2B SaaS sales cycles and buying processes
- Experience working in a global marketing environment, executing programs across multiple regions.
- Proven project management skills, capable of managing multiple initiatives and meeting deadlines in a fast-paced environment.
- Analytical mindset, with experience measuring and optimizing campaign performance.
- Familiarity with in-person, virtual, and hybrid event programming and logistics.
- Detail-oriented and results-driven, with a strong focus on optimizing program outcomes.
- Flexibility to adapt to shifting priorities, evolving market conditions, and fast-changing business needs.
#Full-time #Intermediate #LI-Remote #LI-KH1
Work With Impact: Our platform directly helps companies power the world’s supply chains. We see the results of what we do out in the world every day—when we see store shelves stocked, when medications are available for our loved ones, and so much more.
Work with Fortune 500 Brands: Companies across industries trust us to help them take control of their integrated business planning and digital supply chain. Some of our customers include Lockheed Martin, Yamaha, P&G, Honda, and more.
Social Responsibility at Kinaxis: Our Diversity, Equity, and Inclusion Committee weighs in on hiring practices, talent assessment training materials, and mandatory training on unconscious bias and inclusion fundamentals. Sustainability is key to what we do and we’re committed to net-zero operations strategy for the long term. We are involved in our communities and support causes where we can make the most impact.
People matter at Kinaxis and these are some of the perks and benefits we created for our team:
- Flexible vacation and Kinaxis Days (company-wide day off on the last Friday of every month)
- Flexible work options
- Physical and mental well-being programs
- Regularly scheduled virtual fitness classes
- Mentorship programs and training and career development
- Recognition programs and referral rewards
- Hackathons
Kinaxis welcomes candidates to apply to our inclusive community. We provide accommodations upon request to ensure fairness and accessibility throughout our recruitment process for all candidates, including those with specific needs or disabilities. If you require an accommodation, please reach out to us at recruitmentprograms@kinaxis.com. Please note that this contact information is strictly for accessibility requests and cannot be used to inquire about application statuses.
Kinaxis is committed to ensuring a fair and transparent recruitment process. We use artificial intelligence (AI) tools in the initial step of the recruitment process to compare submitted resumes against the job description, to identify candidates whose education, experience and skills most closely match the requirements of the role. After the initial screening, all subsequent decisions regarding your application, including final selection, are made by our human recruitment team. AI does not make any final hiring decisions.
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