Manages the marketing and communications plan for IQVIA Korea and either a specific offering or part of offerings for targeted audience.

Essential Functions

Marketing

• Manages all marketing related activities for an offering(s) including: short and long-term planning, sales support and promotions to contribute to client satisfaction with the product; market research activities, providing input into the development and execution of the offering(s) in the annual Marketing Plan; gathering competitive intelligence to ensure product superiority and customer satisfaction; marketing promotion functions, that contributes to the long term success of the offering(s).
• Serves as offering(s) expert for the customer and sales organization, and provides support at client meetings.
• Plan and develop collaterals that helps promotion of offerings through collaborations with relevant BU
• Plan and execute annual event “IQVIA Insight Forum” with relevant BU
• Manage and create contents for all IQVIA owned channels “Kakao”, “Vimeo”, “Content Library”, “NAVER Blog”
• Content feed in for IQVIA Korea offering page; detail information on each and every offering

Communications

• Maintain good relationship with Key Media Outlet (Dailies covering Bio/Health, Key Trade Media)
• Handle Media Inquiries
• Monitor related news articles daily and highlight/report to relevant BU and leadership
• Client Communication through IQVIA owned channels

Qualifications

• Bachelor's Degree required.
• 7+ years of corporate marketing experience (Job level will be determined based on experience.)
• Fluent in English (both speaking and writing)
• Good understanding of the use of the IQVIA offering in the customer environment strongly preferred.
• IQVIA systems and/or pharmaceutical industry knowledge required.
• Excellent communication and interpersonal skills required.
• Strong problem solving, analytical, project management and planning skills.

[추천 컨텐츠]
1. What does it mean to be IQVIAN? (video)
2. 아이큐비아ㅣ나만 몰랐던 (진짜) 포브스 선정 '세계 최고의 직장' (video)

[관련 문의]
한국 아이큐비아 채용(IQVIA) 카카오톡 채널을 통해 1:1 문의 하실 수 있습니다.
*채널을 추가하시면 매월 신규 포지션 알림 및 회사 소식을 받아보실 수 있습니다.

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com