WEB & ANALYTICS LEAD

INVEST OTTAWA – MARKETING & COMMUNICATION

Reporting to the Senior Manager, Digital Marketing, the Web & Analytics Lead contributes to the success of Invest Ottawa’s digital marketing and communications strategy by ensuring the organization’s web presence is engaging, accessible, and data-informed. This role supports the ongoing development, optimization, and analysis of web platforms and digital performance metrics, enabling stronger storytelling, audience engagement, and organizational impact.

• 10 days per month required in the office at Bayview Yards
• Corporate Pay Band C: $60,800- $91,200
• Hiring Salary Range: $60,800-$83,600
• Reason for opening: New Role
  

WHAT YOU WILL BE DOING:

• Lead the management, design, development and optimization of Invest Ottawa websites across business lines (Invest Ottawa, Area X.O and Bayview Yards)

• Plan, implement, and test new features, integrations, and enhancements in collaboration with the Senior Manager, Digital Marketing.
• Monitor and optimize site performance, ensuring compliance with accessibility (WCAG 2.1 AA), SEO and UX best practices.
• Maintain and improve site architecture, usability, and content structure to deliver seamless experience for diverse audiences.

• Leverage data and user insights to drive continuous improvement and innovation.
• Manage analytics platforms (Google Analytics 4, Tag Manager, Looker Studio, or similar) to capture, interpret, and visualize web and campaign performance
• Develop dashboards and reports that provide actionable insights and support data-informed decision-making.
• Track and analyze KPIs such as traffic, engagement , conversions and effectiveness, ensuring data integrity across systems.

• Partner with marketing, communications, creative and IT teams to support integrated campaigns, align digital tools, and enhance user journeys.

• Coordinate with external vendors on web development and analytics initiatives.

• Build digital literacy across teams through training, documentation and internal resources.

• Diagnose and resolve web performance, tracking, and data integrity issues, balancing technical requirements with strategic goals.
• Use advanced analytics to inform strategy, anticipate risks, and recommend proactive solutions
• Support campaigns and events with digital tracking, analysis and timely performance reporting
• Maintain documentation for analytics, tagging, and reporting processes to ensure consistent , scalable execution.

WHAT YOU HAVE ACCOMPLISHED/GAINED THROUGHOUT YOUR CAREER:

• Post-secondary education in Digital Marketing, Data Analytics, Web Design/Development or a related discipline, or an equivalent combination of education and professional experience.

• Minimum 5 years of experience in web management, analytics, or digital strategy roles.

• Proficiency in Google Tag Manager, and data visualization tools (e.g., Looker Studio, Power BI).

• Certification in Google Analytics (GA4) and other digital marketing analytics platforms and tools considered an asset.

• Demonstrated experience working with CRMs (Microsoft Dynamics, HubSpot etc, e-mail analytics and data visualization tools.

• Hands-on experience managing and maintaining CMS-based websites (e.g., WordPress, Drupal), including implementing technical updates and troubleshooting issues.

• Working knowledge of HTML, CSS, and web development practices to support content implementation, analytics tagging, and performance optimization.

• Strong understanding of SEO, web accessibility, and UX best practices.

• Strategic thinker with strong analytical and technical acumen.

• Collaborative, creative, solution-oriented, and highly detail-focused.
• Comfortable balancing long-term strategy with day-to-day execution.
• Committed to continuous learning and digital innovation.
• Ability to translate complex data into clear, actionable insights and recommendations for non-technical audiences.
  
• Excellent communication, organization, and problem-solving skills.
• Awareness of evolving digital trends, including AI-driven analytics, and automation in marketing technology, is an asset.
  

Do you have some of these skills but maybe not all? We still encourage you to apply as we would love to review your unique application and learn more about you!

At Invest Ottawa and Bayview Yards, we know that diversity, inclusion and a sense of belongingness are critical success factors for globally competitive organizations and are required to drive sustainable wealth creation and prosperity across our region. We prioritize the creation of an inclusive culture and infuse diversity into our programs, operations and governance. As an equal opportunity employer that doesn’t simply accept difference but celebrates, support and thrives because of it, we invite all qualified candidates to apply, and especially encourage those who identify as members of underrepresented groups.

Invest Ottawa and Bayview Yards are determined to provide a barrier-free work environment, starting with the hiring process. If you require accommodation during any phase of the evaluation process, please contact hr@investottawa.ca to request specialized accommodation. Do know, all information received in relation to accommodation will be kept confidential.

At Invest Ottawa and Bayview Yards, we are focused on doing better and committed to leading by example because it’s what’s best for us, our culture and our community.