Division: IGM Marketing

Location: Greater Vancouver Area

IGM Financial Inc. is one of Canada's leading diversified wealth and asset management companies with approximately $271 billion in total assets under managements. The company provides a broad range of financial planning and investment management services to help more than two million Canadians meet their financial goals. Its activities are carried out principally through IG Wealth Management and Mackenzie Investments.

Under IGM Financial's unique business model based on leading brands and multi-channel distribution strategy, we’re IG Wealth Management. For over 90 years of business, we have grown to become one of the largest most respected companies in Canada. We are a leader in providing the best advice, experience and outcomes for our clients, personalized throughout their lifetime.

At IG Wealth Management, our vision is to inspire financial confidence.

This is your opportunity to build a career with a leading organization where you can learn, grow and thrive both professionally and personally. We are proud to be recognized as one of Canada’s Top Employers by Mediacorp Canada Inc. for empowering our employees with the tools to thrive while working remotely, while also providing resources to ensure physical and mental wellness were put front and center.

You will join a team that believes our success starts with the success of our clients, while working together as a team to realize our greatest potential. You will join a team that strives towards excellence while developing and sharing skills and knowledge. You can make a difference for our clients, the world around us and be part of a team that cares. We are dedicated to offering a hybrid work environment when applicable.

IG Wealth Management is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.

IG Wealth Management and the Marketing Team

Over 95 years in business, IG Wealth Management has grown to become one of Canada’s largest, non-bank affiliated wealth management companies, providing financial planning advice and services to over one million Canadians through its network of over 3,000 advisors coast to coast.

With transformational leadership focused on the development of a truly innovative and integrated IG Wealth Management organization, it’s an exciting time to be in Marketing at IG Wealth Management. We’re building deeper client relationships, leveraging client insights, innovative media and engaging content via digital and social growth channels to build a fresh marketing approach that differentiates us from traditional wealth management marketing teams.

As Senior Manager, Field Marketing, you will lead the development of marketing plans for British Columbia with a focus on developing marketing strategies to attract High Net Worth (HNW) client segments. The goal is to reach key audiences with primarily a B2C focus with selective B2B programs to grow awareness and consideration for IG Private Wealth Management. The successful candidate will also be fluent in Mandarin as this role is responsible for activating Marketing plans with Mandarin-speaking segments. You will report directly to the Director of Field Marketing, with a dotted line responsibility to the VP High Net Worth Strategy, Experience & Field Marketing.

The successful candidate will be an experienced marketer with 7+ years developing and executing integrated marketing strategies, with a proven track record for collaborating with key stakeholders to deliver brand building business results. You thrive as a self-starter with a deep interest in wealth management, who performs their best when challenged with new and diverse opportunities. Success is determined by generating strong marketing ROI, utilization and adoption in Mandarin-speaking markets, and building efficient budget strategies focused on gaining market share among our core audiences.

Responsibilities include:

• Oversee and manage (both in-person and virtually) the planning and implementation of programs, sponsorships and events, with focus on the Mandarin language across British Columbia

• Integrate results-driven marketing programs to drive awareness and consideration among key affinity segments and centers of influence

• Develop, deliver and promote practice-relevant training on marketing tools, best practices, social media and other marketing programs

• Provide expert marketing advice to the IG Advisor Network and work with the Advisor teams to support Marketing Plan development

• Proactively manage and optimize budgets to ensure effective marketing investment with on-time and on-budget program delivery

• Research and create innovative marketing ideas, strategies, plans and programs

Qualifications:

• Fluent in Mandarin and English, both verbal and written communications

• A minimum of 7 years’ experience in a marketing role, preferable all or in part within Financial Services

• Post secondary degree/diploma in a relevant discipline

• Self-starter who loves to learn and grow through new and diverse experiences and business opportunities

• Effective planning and organizational skills with the ability to perform under pressure and deliver on multiple demands

• Strong analytical and problem-solving skills as well as relationship building and networking skills

• Strong communication and interpersonal skills with demonstrated public speaking, training and presentation skills

• Experience with Event Marketing and/or Event Management

• Experience on social media platforms, specifically Facebook, Instagram, WeChat and LinkedIn

Additional Information:

• Travel within BC required (monthly), with additional periodic travel within Canada (2-4 times a year)

Please visit our career page by clicking on the following link: https://www.ig.ca/en/careers

We thank all applicants for their interest in IG Wealth Management; however only those candidates selected for an interview will be contacted.

IG Wealth Management is an accessible employer committed to providing a barrier free recruitment experience. If you require an accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.

Please apply by January 2, 2025.

#LI-KN1

#LI-Hybrid