Lead Customer Marketing Specialist
Honeywell
THE BUSINESS UNIT
Honeywell Building Automation (BA) is a leading global provider of products, software, solutions, and technologies that enable building owners and occupants to ensure their facilities are safe, energy efficient, sustainable, and productive. BA products and services include advanced software applications for building control and optimization; sensors, switches, control systems, and instruments for energy management; access control; video surveillance; fire products; and installation, maintenance, and upgrades of systems.
THE POSITION
As a Lead Customer Marketing Specialist here at Honeywell, you will play a crucial role in the development and execution of effective marketing strategies for the Supra brand. Collaborating closely with sales and offering teams, this role involves understanding customer needs and creating targeted marketing campaigns. The successful candidate will have a strong analytical mindset, excellent communication skills, and the ability to thrive in a fast-paced environment. You will report directly to our General Manager, and you’ll work out of our Salem, OR location on a Hybrid work schedule. In this role, you will impact the company by developing and executing targeted marketing strategies that drive customer engagement, loyalty, and revenue growth. Your ability to understand customer needs, analyze market trends, and deliver impactful campaigns will strengthen customer relationships, enhance brand perception, and contribute to the overall success and profitability of the company.
Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments – powered by our Honeywell Forge software – that help make the world smarter, safer and more sustainable.
The future is what we make it. When you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers and doers who make the things that make the future. That means changing the way we fly, fueling jets in an eco-friendly way, keeping buildings smart and safe and even making it possible to breathe on Mars. Working at Honeywell isn’t just about developing cool things. That’s why all our employees enjoy access to dynamic career opportunities across different fields and industries. Are you ready to help us make the future?
YOU MUST HAVE
- 3+ years of experience in customer marketing or related roles, bringing a wealth of knowledge and expertise to the team
- Customer-centric mindset, as we prioritize understanding and meeting the needs of our customers
- Passion for marketing and staying up to date with industry trends, as we aim to be at the cutting edge of customer engagement strategies
- Dynamic and self-motivated individuals who thrive in a fast-paced environment
- Teamwork and collaboration, as we believe that the best results are achieved through collective effort
- Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement
- Eager to learn and adapt to new technologies, as we strive to stay at the forefront of industry advancements
- Strong problem-solving skills, as we tackle complex challenges and find effective solutions
- Excellent communication and interpersonal skills, as building relationships and effectively conveying ideas are key to success in this role
- Results-oriented mindset, as we are driven by achieving measurable outcomes and exceeding targets
- Commitment to diversity and inclusion, as we believe that a diverse workforce leads to better innovation and business results
WE VALUE
- Bachelor's degree in Marketing, Business, or related field
- Master's degree in Marketing or Business Administration (preferred)
- Experience in the residential real estate industry (preferred)
- Experience with software and upselling (preferred)
- Experience with AI tools (preferred)
- Passion for driving channel growth and maximizing sales opportunities
- Proven track record of developing successful marketing programs
- Strong leadership and project management abilities
- Ability to think creatively and innovatively
KEY RESPONSIBILITIES
- Collaborate with offering management & sales teams to understand customer needs and develop targeted marketing campaigns and support new product launches
- Develop and execute customer marketing plan to drive demand generation and customer engagement for the Americas region
- Analyze our competitive landscape, industry trends, and customer insights to develop strategic marketing plans and opportunities to drive growth and retention
- Understand customer needs to develop messaging and content that will engage customers at different stages of the customer lifecycle
- Manage events and partnerships to engage regional customers and prospects with our team and technologies.
- Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement