Join a team recognized for leadership, innovation and diversity

We are looking for a Senior Digital Marketing Specialist - Marketing Data Analyst to join Honeywell in Bucharest.

As a Senior Digital Marketing Specialist - Marketing Data Analyst, you will play a pivotal role in driving data-driven decision-making within our marketing organization. You will leverage your expertise in Adobe Analytics, Glassbox, Adobe Target, Silktide, and Satmetrix to extract meaningful insights from large datasets and translate them into actionable recommendations that optimize marketing performance. This is a hybrid role 3+2 days.

Key responsibilities:

• Develop and maintain comprehensive data models using Adobe Analytics, Glassbox, Adobe Target, Silktide, and Satmetrix.
• Preparation of analytical reports and dashboards (including visualization) for the marketing web team.
• High experience and skill level in Microsoft Excel / Tableau / PowerBI.
• Conduct in-depth analysis of marketing data to identify trends, patterns, and opportunities.
• Analysis and identification of user behavior patterns based on product & marketing analytics and forming hypotheses for the digital marketing team based on these insights
• Create reports and presentations that communicate complex findings to stakeholders at all levels.
• Analyze campaign metrics to identify areas for improvement and make recommendations for future campaigns.
• Utilize Glassbox and Satmetrix to understand customer behavior, identify pain points, and measure customer satisfaction.
• Develop and maintain data pipelines and automation processes.
• Identify opportunities for innovation and improvement within the marketing organization.

Key requirements:

• Bachelor’s degree in marketing, analytics, statistics, or a related field.
• 5+ years of experience in a data analysis role, preferably within a marketing organization.
• Strong proficiency in Adobe Analytics, Glassbox, Adobe Target, Silktide, Satmetrix or similar tools.
• Advanced knowledge of SQL, Python, or R and PowerBI, Tableau, or Microsoft Excel.
• Excellent data visualization and storytelling skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently and as part of a team.
• Knowledge of statistical modeling and machine learning techniques.

We offer:

• Competitive Salary regularly increased based on your performance
• Enjoy 25 vacation days per year, plus extra days off for life's special events
• We provide meal vouchers
• Flexible benefits basket with monthly budget allocated (top up medical insurance, life insurance, pension, vacation/ cultural/ fuel vouchers)
• Medical Insurance Plan paid by the company
• Christmas and Easter bonuses
• Recognition & referral bonus programs
• Comprehensive induction, ongoing training and development to set you up for success
• In-house and external learning platforms (Udemy) to continue to expand your skills
• Work experience opportunities to help you grow your career with us
• Global employee networks to help you connect and grow
• Employee Assistance Program - Free and confidential service to help with any difficulties regarding work, life and personal or family matters
• In case of unfortunate events, we support you by offering you free days and financial support (handled on a case by case basis) or Family financial aids
• Access Integrity line - Any workplace issues or violations that need to be raised in good faith, can be communicated in a safe, private and confidential environment
• Your family is growing while working at Honeywell? We congratulate you by offering special bonuses
• Frequent Employee Engagement activities fostering an inclusive and diverse work environment
• 3 + 2 hybrid work arrangement to support your work-life balance
• Flexible working hours
• Fuel expense provided for all our employees
• Fresh fruit days in the office

If this is your dream role, then we'd love to hear from you.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

#LI-Hybrid

Additional Information

• JOB ID: HRD242156
• Category: Marketing
• Location: 3 George Constantinescu,,Upground building, 5th floor (entrance A) District 2,Bucharest,BUCURESTI,020339,Romania
• Exempt