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Sr. Key Account Manager

HEXO Corp

HEXO Corp

Sales & Business Development
United States · Remote
Posted on Dec 30, 2025
Position: Sr. Key Account Manager
Location: Remote - US
Job Id: 3864
# of Openings: 1

Sr. Key Account Manager- Manitoba Harvest
(Remote, USA)
Meet Tilray Wellness
Tilray Wellness is a division of Tilray, a global pioneer in the research, cultivation, production, and distribution of cannabis and hemp, currently serving patients and consumers in five continents. Within North America, Tilray Wellness is focused on unlocking the power of hemp to support holistic health. The cornerstone of the Wellness portfolio is Manitoba Harvest, the world’s largest hemp foods company. Manitoba Harvest offers a portfolio of hemp food products to consumers across North America. We are proud to be a Certified B Corporation among a community of companies who meet higher standards of social and environmental performance, transparency, and accountability.

Our culture fosters entrepreneurial behaviors and collaborative solution discovery. We value doing the right thing, humility, serving the community, passion, productive discussion, and fun. As we harvest and harness the power of hemp, we are cultivating the world in which we want to live. One full of strong bodies, healthy hearts, and open minds. We are looking for team members who will embrace our purpose, believe in our values, fuel our culture, and spread the power of Hemp.

Scope :

The Sr. Key Account Manager is responsible for growth, planning and execution of key account plans by leading the corporate call, influencing at high levels across key customers, and cultivating/manager broker relationship network to maximize all opportunities for sales growth within the accounts.

Key Responsibilities include but are not limited to:

  • Grow sales volume and brand penetration in designated key accounts by developing new business and penetrating existing accounts across distribution channels.
  • Demonstrate thought leadership to engage in joint business planning activities with key accounts.
  • Build relationships across multiple levels with our key customers.
  • Develop and implement sales plan for key accounts based on established revenue goals and company objectives and manages all trade spending within authorized funding.
  • Identify target lists focused on both existing customers and prospects by leveraging market research information to determine potential sales opportunities based on customer needs, competitive landscape and regional nuances.
  • Identify new channels for Manitoba Harvest to play in proactively pursuing new connections to build business.
  • Manage prospects and acquire new business through cold-calls and introductions.
  • Fosters and leads relationships with the sales team, brokers, key retailers and distributors by participating in sales meetings, leveraging programs to increase brand awareness, product presence and revenue generation for all company products.
  • Manage relationship, goal setting and programming with one of our broker partners.
  • Lead monthly broker scorecard meeting with Club Channel assigned brokers.
  • Update promotion calendars for assigned retailers on a monthly basis.
  • Own retailer presentations, line reviews, and annual business plans to drive distribution and velocities.
  • Develop demand forecasts by region and distribution channel and provide weekly and quarterly sales updates to Sales Director and Sales Leadership Team.
  • Achieves quarterly and annual gross sales, trade spending and net sales targets by selling approved programs directly to key retailers and through developed broker and distributor networks.
  • Provides ongoing education and training (Category Management Insight) to brokers, distributors and retailers regarding products and customer programs.
  • Collaborates with customer marketing to develop comprehensive and aligned annual Account Plans for each of the Sales Controllable: Distribution, Shelf Management, Promotion and Pricing.
  • Work closely with the Sales, Marketing, Operations and Finance functions to deliver the best customer experience possible.
  • Other duties as assigned by the organization.
Competencies:
  • Leadership
  • Influence
  • Strategic Thinking
  • Accountability
  • Negotiations
  • Initiative
  • Communication
  • Analytical Thinking
  • Teamwork
  • Problem-solving
Qualifications:
  • A bachelor’s degree in marketing, Commerce or business management or combination of education and work experience is preferred.
  • Minimum 4-5 years of sales management, key accounts and broker experience
  • Working knowledge, experience and ability to successfully manage customer accounts in Nutrition, Natural, Grocery, Drug and/or Mass channels
  • Ability to maintain budgets and forecasting workbooks and perform payback analysis on trade investments.
  • Ability to successfully manage client relations and manage ongoing business relationships.
  • Possess excellent verbal and written communication skills and superior negotiating abilities.
  • Ability to successfully prepare and conduct customer presentations and meetings.
  • Proficient in MS Office suite (Outlook, Word, Excel, PowerPoint)
  • Customer service driven with the ability to execute, and deliver sales growth.

Working Conditions:

  • Home office Environment
  • Travel – meetings, tradeshows.
  • Frequent interactions with others internally and externally

Designate:

  • Director, Sales

Confidentiality:

  • Responsible to preserve and safeguard all confidential information that comes to their knowledge in the course of employment with Fresh Hemp Foods Ltd.
  • Responsible to observe and comply with the policies of the Company and applicable legal requirements with respect to confidential information and the protection of privacy

General:

  • Demonstrates the Fresh Hemp Foods Ltd.’s Mission, Vision and Values in relation to all aspects of the role
  • Comply with basic systems and procedures for Fresh Hemp Foods Ltd.
  • Participate in ongoing training as directed by Management
  • The above statements are intended to describe the general nature and level of the work being performed. This is not an exhaustive list of all duties and responsibilities associated with it. Fresh Hemp Foods Ltd. Management reserves the right to amend and change responsibilities to meet business and organizational needs.
About Tilray Brands, Inc.
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
Responsible to preserve and safeguard all confidential information that comes to their knowledge in the course of employment with Fresh Hemp Foods Ltd.

Tilray welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace. Tilray does not use artificial intelligence tools to screen, assess, or select applicants.

Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.

Please note that Tilray does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g. passwords, login ids, credit card information). Tilray does not charge any application, processing or onboarding fee at any stage of the recruitment or hiring process.

Tilray does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Tilray or any of its subsidiaries, directly or indirectly, will be considered Tilray Brands, Inc. property. Tilray will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for engaged services to submit resumes.


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